As a Marketing Coordinator reporting directly to the Growth and Marketing Head, you will play a pivotal role in managing various marketing workstreams. Working closely with cross-functional teams including Product, Design, and Growth, you will be instrumental in maintaining consistency in our brand identity across all marketing channels, including the website, social media platforms, and marketing collaterals.This is for the Mutual Fund and SIP categories of Paytm. Key
Responsibilities:
Brand Management :
Develop and maintain a deep understanding of the company's brand identity and ensure consistency in messaging and visuals across all marketing materials.
Collaborate with the design team to create visually compelling marketing assets that align with brand guidelines.
Marketing Strategy Execution:
- Assist in the development and implementation of marketing strategies to achieve company objectives.
- Coordinate marketing campaigns across various channels, including digital, print, and events, ensuring timely execution and delivery of key milestones.
Content Management:
Manage content creation and distribution across digital platforms, including the website, blog, and social media channels.
Work with internal and external stakeholders to gather content and ensure alignment with brand voice and messaging.
Analytics and Reporting:
Track and analyze marketing performance metrics to measure the effectiveness of campaigns and initiatives.
Generate regular reports and provide insights to inform decision-making and optimize future marketing efforts.Cross-Functional Collaboration:
Foster strong working relationships with the Product, Design, and Growth teams to ensure alignment on marketing initiatives and priorities.
Coordinate with external agencies and vendors as needed to support marketing activities.
