Job Title: Marketing Coordinator / Marketing Manager
Company Overview:
Jolger is an activewear brand dedicated to empowering individuals to achieve their fitness goals through stylish, high-performance apparel for both men and women. We believe in promoting an active lifestyle while providing our customers with the best quality products.
Job Purpose:
The Marketing Coordinator/Manager will oversee both online and offline marketing efforts to enhance brand visibility and drive sales for our e-commerce platform. This role involves managing campaigns, cataloging, and effectively promoting our activewear collections to resonate with our target audience, particularly those passionate about sports and fitness.
Key Responsibilities:
- Develop and execute integrated marketing campaigns across digital and traditional channels.
- Manage and optimize the e-commerce catalog to ensure accurate and appealing product representation.
- Analyze campaign performance metrics to measure effectiveness and implement improvements.
- Collaborate with creative teams to create engaging content for social media, email marketing, and our website.
- Organize and coordinate promotional events and partnerships to enhance brand visibility.
- Stay informed about industry trends and competitor strategies in the e-commerce space.
Required Skills:
- Minimum of 2 years of experience in e-commerce marketing, including cataloging and campaign management.
- Strong understanding of digital marketing tools and analytics.
- Excellent communication and storytelling skills to engage our target audience.
- Passion for sports and fitness, with an understanding of the activewear market.
- Strong organizational skills and ability to manage multiple projects simultaneously.
Experience Level:
- 2+ years of experience in e-commerce marketing or related fields.
Location:
- Jolger Activewear BTM Bangalore
Salary Range:
- As per industry standards
