About Astuto
We are a Cloud FinOps startup focused on helping businesses save Cloud Costs, avoid wastage, and optimize their ROI on Cloud Spend.
We have the backing of a global institutional investor and raised pre-seed funding. We are currently preparing to launch our Cloud Cost Governance platform OneLens.cloud.
The Role
Content Strategy & Creation
- Develop a data-driven content strategy aligned with Astuto's SEO goals and brand voice.
- Create high-quality content across various formats, including blog posts, whitepapers, ebooks, case studies, and social media content.
- Conduct keyword research and optimize content for search engines.
- Stay up to date on industry trends and translate them into engaging and informative content.
Content Management & Distribution
- Manage the content creation process from ideation to publication.
- Own the publishing process on Webflow CMS, ensuring timely and accurate content delivery.
- Develop and execute a content distribution strategy across various channels (social media, email marketing, etc.).
- Track content performance and make data-driven adjustments to the strategy.
Collaboration & Communication
- Work closely with the design team to create visually appealing content.
- Collaborate with internal stakeholders (sales, product) to ensure content aligns with overall marketing goals.
- Maintain a strong understanding of Astuto's brand values and messaging.
Requirements
- Proven track record of creating high-quality, SEO-optimized content.
- Strong understanding of content strategy, content creation best practices, and SEO principles.
- Experience with content management systems (CMS) like Webflow.
- Excellent written and verbal communication skills.
- Strong analytical skills with the ability to track content performance metrics.
- A keen eye for detail and a commitment to quality.
