Marketing Content Manager

Job Description :

A focused and engaging marketing project management role that requires good stakeholder management across different functions and creative thinking and writing skills.

The primary duty will be to manage specific projects related to content structure for website SEO score enhancement, landing pages and blogs to drive results in marketing.

The role requires the manager to monitor key performance metrics such as CTR, CPL, Impressions, demo bookings etc. and work with agility to implement the changes.

Responsibilities :

Perform research on current benchmark trends, audience preferences, on-site and off-site analysis of web SEO competition, and keywords.

Develop the content structure for the overall website including blogs and landing pages, keeping in mind the strategies to improve the SEO score.

Communicate with the design team, content team, and tech team to implement the changes within the stipulated timeframe.

Hold meetings with key stakeholders to get approval on the final drafts before execution.

Monitor the performance of website pages and landing pages using google analytics and spontaneously get necessary changes/ additions made on the basis of data collected.

Effectively brainstorm ideas with the team and make a plan with targets that should be shared with all cross-functional teams and routinely follow up on them.

Requirements :

4-8 Yrs. work experience in marketing management/ digital marketing/ SEO/ marketing content/ Advertising content/ is required.

Excellent writing and editing skills in English(prior content writing experience is highly preferred)

Knowledge of SEO, backlink analysis, and google analytics.

Proficiency in MS office- word/excel/power point.

Ability to think and deliver creative content (text, image and video)

Knowledge of online marketing channels or certification in digital marketing.

Excellent communication skills

Analytical and multitasking skills

Education/ certification in the relevant field of study is preferred

Work Environment-

Young start-up interactive culture with flexible hours

Always open to fresh ideas, creativity, and feedback

Several leadership opportunities and interaction with all stakeholders

Work directly with senior management to maximize learning and exposure