Experience in leading digital marketing initiatives with soundknowledge of Inbound and Outbound marketing.
Experience in creating andexecuting marketing plans.
Knowledge and Experience of Digital marketing for Enterprise IT services and products.
Proficiency in online demand generation strategies, executing the marketing campaigns and aligning marketing initiatives closely with the business.
Ability to design marketing campaigns, execute inbound and outbound campaigns and report various KPIs to leadership on a weekly basis.
Understanding the end-to-end life-cycle funnel and attribution metrics to shape marketing and messaging.
Make continuous improvements based on performance, trends, and insights.
Conceptualizing, building, executing and analyzing adoption and engagement marketing programs across all inbound and outbound marketing channels.
Should be able to lead a team of marketers under him. Possess experience working for North America | Europe market.
Account Based Marketing, support for buying cycle and overall marketing ROI.
Increasing brand awareness by developing and iterating on customer segmentation and designing innovative marketing tactics.
Defining event calendar for the marketing campaigns same with all traffic channels like Emails, Social Media, Display/Text Ads, and online campaigns.
Developing long-term social media strategy, achievable and scalable plans for social channels, and ensuring alignment with business goals.
Develop and maintain marketing assets e.g. collaterals (presentations, whitepapers, newsletters etc.), websites, webinars etc.
Building content and communicating with internal/external stakeholders in support of tools, services, best practices for social media marketing and capture resulting metrics.
Identifying SEO optimization opportunities such as creation of new nodes, content optimization and back linking to increase Free Search Traffic for the company.
Building events and PR stories calendar in coordination with PR Agencies.
Partnering with product and technology teams to build a roadmap and executing projects that lead to increased engagement from active customers as well as lapsed customers.
DesiredCandidate Profile
5+ years of experience in online marketing, marketing communications, product management, and/or consumer products and services.
Must have experience working for USA Market
Marketing team magnet with hands-on experience across a gamut of marketing activities like Marketing Budgeting, Brand marketing etc.
Proven track record of managing and delivering lifecycle programs, identifying customer actions and conversions for each stage and achieving those KPIs.
Stellar problem solving and issue resolution skills with the ability to work effectively in a deadline-driven work environment.
Ability to multitask while maintaining quality and attention to detail.
Excellent communication (verbal and written) and collaboration skills and present high-quality documents to leadership.
Strong analytical and quantitative skills including the ability to use customer research, hard data, and metrics to back up intuition and assess the efficacy of marketing programs
