Marketing Communications Specialist

JD - MARCOM

Develop and implement marketing and communication strategies to

promote learning and development programs and initiatives.

Create engaging content, including blog posts, articles, newsletters,

social media posts, videos, and infographics, to communicate key

messages and highlight the value of learning opportunities.

Collaborate with subject matter experts, trainers, and stakeholders to

gather information and insights to power the marketing campaigns

and content development.

Manage the learning and development website and social media

channels, including content creation, scheduling, and monitoring

engagement and analytics.

Coordinate the production of marketing materials, such as brochures,

flyers, posters, and presentations, ensuring brand consistency and

messaging alignment.

Plan and execute events, webinars, and workshops to promote

learning initiatives and engage employees.

Monitor and analyze the effectiveness of marketing campaigns and

communication efforts, including website traffic, social media

engagement, email open rates, and participation rates in learning

programs.

Provide regular updates and reports on marketing and

communication metrics and insights to stakeholders and leadership.

Stay current on marketing trends, best practices, and technologies,

and incorporate new ideas and innovations into marketing strategies.

Collaborate with internal and external partners, including vendors,

agencies, and industry organizations, to enhance marketing and

communication efforts.

Qualifications:

Bachelor's/Master's degree in Marketing, Communications, or a

related field, with a minimum of 5 years of relevant experience, and a

proven track record of developing and implementing marketing

strategies and campaigns.

Strong writing and editing skills, with the ability to create clear,

concise, and engaging content for various channels and audiences.

Proficiency in digital marketing tools and platforms, including content

management systems (CMS), email marketing software, social media

management tools, and analytics platforms.

Creative thinking, problem solving, project management,

communication, collaboration, and interpersonal skills

Passion for learning and self-development, to stay current on industry

trends and best practices.