A MARCOM specialist is responsible for creating visually compelling designs that communicate brand identity and ideas across various platforms.
Key Responsibilities:
- Brand Identity: Develop and maintain consistent visual identity (logos, colors, typography).
- Design Creation: Design graphics, illustrations, and layouts for print, digital, and web.
- Marketing Materials: Create business cards, brochures, and other promotional items.
- Digital Graphics: Design social media graphics, email templates, and website elements.
- Advertising: Produce print and digital ads.
- Packaging Design: Design product packaging.
- UI/UX: Design user interfaces and experiences for web and mobile.
- Iconography: Create custom icons and illustrations.
- Exhibition & Event Design: Design marketing banners, standees, and exhibition materials.
Critical Skills:
- Creative mindset
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Strong understanding of color theory, typography, and layout
- Attention to detail and time management
- Collaboration and ability to incorporate feedback
- Knowledge of current design trends and software
Tools: Adobe Creative Suite, Sketch, Figma, Canva, Adobe XD
Education & Experience:
- Bachelor's degree in Graphic Design or related field
- 2-5 years of experience in graphic design, MARCOM.
