Marketing Communication Manager

The Marketing Communication Manager-India is responsible for planning and executing promotional communication plans, in line with the company's strategic priorities and the local needs of different target audiences

This role may not involve direct team leadership, but it requires effective collaboration with various stakeholders and colleagues

POSITION DESCRIPTION SUMMARY:

As a Marketing Communication Manager-India, you will work in coordination and cooperation with the Marketing Communication Manager, Regional Marketing Communication Manager, and key stakeholders focusing on external communication

Your responsibilities will include planning, executing, and monitoring promotional activities, ensuring they align with the company's strategic priorities and the local needs of diverse target audiences

Moreover, you will be responsible for developing and tracking key performance indicators, monitoring the effectiveness of communication strategies, and seeking continuous improvements to ensure that objectives are met, and goals exceeded

Job description

Leadership and Team:

- Manage a team of communication representatives, providing guidance and support to ensure the effectiveness of communication actions.
- Set clear goals and objectives for the team, monitoring progress, and providing continuous feedback.
- Promote skill development and knowledge transfer to the team through tools, methodologies, and training.
Communication Strategy and Planning:
- Participate in the Promotional Strategic Committee, defining strategies to promote products and brands to targeted audiences, together with the sales and marketing areas.
- Prioritize communication projects and integrate internal and corporate communication actions decided by specific management.
- Collaborate in defining and implementing strategies that promote the operational excellence of marketing actions, supporting commercial and development teams in their initiatives.
- Build, in collaboration with stakeholders, a strategy oriented to customer excellence, to enable a customer happy journey, better serve our customers needs and improve satisfaction and loyalty to HM.Clause.
- Elaborate Communications Strategy Plan (tactics and channels), Marcom campaign, Messaging and KPIs.
Communication Execution and Monitoring:
- Facilitate effective communications in the country, aligned with the guidelines of the Product Development Managers, Sales, and Regional Marcom Manager.
- Collaborate in the preparation of the annual communication plan and budget, ensuring approval and validation by management.
- Implement and monitor the annual local communication plan, following management guidelines and supervision.

Ensure the quality of communication publications, services, and deadlines, ensuring adherence to brand guidelines and target audience expectations.

- Assist in defining and validating each annual local communication action plan aligned with the annual strategy.
- Control the implementation of the communication plan, ensuring the quality of publications, services, and deadlines.
- Monitor the performance of communication actions and regularly communicate results to management and involved teams, identifying optimization opportunities and continuous improvement.

Skills: what we expect of you

Proficient in MS Office, highly familiar with design software (e.g., Photoshop, InDesign etc.) and content management system.

- Strong written and oral communications abilities; a very good graphic sense.
- Professional printing/publishing skills are essential.
- Good knowledge of the Communications methods and codes.
- Desirable experience in production of photos and videos.
- Experience in digital marketing and customer journey.
- Experience in developing presentations and messaging.
- Excellent research and proofreading skills to ensure all materials are high quality and accurate.