Marketing - Communication Manager - Digital Media and Omnichannel Strategy

ProV Foods is an integrated healthy foods conglomerate based in Mumbai, specializing in dry fruits and staples. With a focus on quality and affordability, ProV Foods offers a wide range of premium dry fruits, nuts, seeds, and spices. Every ProV product undergoes stringent quality controls to ensure the highest quality natural produce reaches our customers.

This is a full-time on-site role for a Marketing - Communication Manager - Digital Media and Omnichannel Strategy at ProV Foods in Mumbai.

Duties & Responsibilities -

1. Digital Media Strategy:

Develop and execute a comprehensive digital media strategy for an omnichannel food brand.

Leverage digital platforms for brand promotion, customer engagement, and lead generation.

2. Cross-Platform Marketing:

Design and implement cross-platform marketing plans to ensure consistent brand messaging across various channels.

Collaborate with internal teams to align marketing efforts with the overall brand strategy.

3. Omnichannel Marketing:

Drive omnichannel marketing initiatives, ensuring seamless customer experiences across online and offline touchpoints.

Develop and execute campaigns that integrate digital, social, and traditional marketing channels.

4. PR and Communication:

Lead PR initiatives to enhance brand visibility and manage the brand's reputation.

Develop communication strategies to convey brand messages effectively to the target audience.

5. Digital Marketing Campaigns:

Plan, execute, and optimize digital marketing campaigns to achieve brand objectives.

Utilize analytics to measure the performance of campaigns and make data-driven adjustments.

6. Social Media Management:

Oversee social media channels, creating engaging content and fostering a community around the brand.

Monitor trends and stay abreast of social media best practices to enhance brand presence.

7. Collaboration with Cross-Functional Teams:

Collaborate with cross-functional teams, including sales and product development, to align marketing strategies with business goals.

Ensure marketing initiatives support the overall brand positioning and business objectives.

Skillset required -

• Cross-Platform Marketing: Demonstrated success in designing and implementing cross-platform marketing plans.
• Proven experience in developing and executing digital media strategies for brands, with a focus on omnichannel presence.
• PR and Communication Skills: Strong PR skills with the ability to create effective communication strategies.
• Omnichannel Marketing: Experience in driving omnichannel marketing initiatives for brands in the food industry.
• Digital Marketing Campaign & Social Media Management: Proficiency in planning, executing, and optimizing digital marketing campaigns. Expertise in managing social media channels for brand building and engagement.
• Successful track record in developing and executing digital media and omnichannel marketing strategies for food brands.
• Proven experience in PR and communication roles, enhancing brand visibility and reputation.
• Demonstrated ability to collaborate with cross-functional teams for integrated marketing efforts.

Qualifications -

Must be a Graduate

Minimum 5 years of work experience

Excellent verbal and written communication skills

Proficiency in Tools/Software:

• Mastery in digital marketing tools and analytics platforms.
• Familiarity with social media management tools.