Develops and execute India communications strategy that uses appropriate messages, methods, and medium to create a clear understanding of regional offerings for targeted customers within the marketplace
Supports the overall business growth through external and internal communications, media relations, issues management, social media programs, third-party partnerships, manager of extern vendors / PR agencies and digital communications activities.
Focus on enhancing the reputation and integrity of the Corning brand to support revenue growth and position the company as an employer of choice in India. As a strategic marketing function, this position will support overall business units in Corning India.
Conceiving and develop efficient and intuitive marketing communications strategies Execution of marketing communications in-line with the business and talent strategy
Develop and deliver brand marketing strategy, annual marketing plan, key product positioning and messaging
Develop and maintain internal and external contacts to ensure effective integration of marketing communications into product line and marketing management to continually test the validity of marketing recommendations
Develop and execute digital media and promotional campaigns to drive awareness, create an emotional connect and educate on key actions, which will drive traffic to the website
Identify partners to co-create content and events like podcasts, webinars, marketing outreach activities, exhibitions etc.
Support the sales force on marketing materials both printed and digital - Support human resources on internal and external employer branding initiatives
Benchmark and measure the effectiveness of selling messages marketing communications projects and programs
Manage marketing communication budgets
Creation and management of regional communications collateral including speeches, presentations, scripts, and for Web.
Qualification -
MBA
12+ years of experience in marketing and communications
Good understanding of brand and digital marketing
Passionate storyteller who can persuade, inspire, and create emotional connections with target audiences as needed to drive behaviors
Good understanding of the market and related business verticals of life science, automotive and optical is preferred
Strong project management skills
Reasonable understanding of Google Analytics or equivalent execution experience
Social media advertisement experience
HubSpot inbound certification or/and working with Salesforce is plus, along with designing software like Adobe Photoshop or equivalent
