The Position: Marketing Communication Manager - B2B Enterprise clients
Location: Bangalore
Experience: 10 to 16 years
Job Description
Our client is a leading provider of Banking, Financial Services & Insurance (BFSI) & Enterprise
Resource Planning (ERP) software products in Asia Pacific, Middle East & Africa.
This role will focus on growing & owning the communication and PR strategy across Middle
East, Africa and APAC. You will be instrumental in developing and maintaining the brand voice in the
market as well as creating and driving a PR and communications strategy which places front of
mind within our target segments. The successful candidate will be a self-motivated individual, who can
work under dynamic conditions and can foster relationships with a diverse customer group and industry
analysts/influencers.
Roles & Responsibilities
- Develop and implement comprehensive communication strategies tailored regionally,
aligned with the company's business objectives and target audience.
- Serve as the primary point of contact for communication-related matters globally,
including media inquiries, press releases, and public relations activities.
- Develop strong relationships with key media contacts, journalists, influencers, and
industry stakeholders globally to generate positive media coverage and enhance brand
reputation.
- Lead the creation and distribution of press releases, media pitches, thought leadership
articles, and other content to promote the company's initiatives, products, and key
messages across the globe.
- Develop and execute media communication plans for product launches, corporate
announcements, and other events globally, including press conferences, briefings, and
media interviews.
- Provide strategic counsel and support to senior leadership on communication matters
including messaging, positioning, and crisis management.
- Coordinate with internal stakeholders, including regional teams, sales, product, and legal,
to gather information, provide guidance, and ensure consistent messaging and brand
representation.
- Manage communication budgets, resources, and timelines for Marketing initiatives to
ensure successful execution and optimal utilization of resources.
- Media training of key leadership spokespersons within the organisation.
Qualifications
- Bachelors degree in communications, Public Relations, Journalism, Marketing, or related
field. Master's degree is a plus.
- Minimum of 12 to 14 years of experience in corporate communication, public relations, or
related roles, with a focus on the MEA and APAC regions.Page 3 of 3
- Proven track record of developing and executing successful communication strategies in
the MEA and APAC markets, particularly in B2B environments.
- Strong understanding of the regional media landscape, cultural nuances, and business
dynamics
- Excellent written and verbal communication skills, with the ability to craft compelling
messages and narratives for diverse audiences.
- Strategic thinker with the ability to analyze complex issues, identify communication
opportunities and risks, and develop effective solutions.
- Strong project management skills with the ability to multitask, prioritize tasks, and meet
deadlines in a fast-paced environment.
- Leadership qualities with the ability to inspire and motivate a team, foster collaboration,
and drive results.
- Proficiency in Microsoft Office suite and familiarity with communication tools and
platforms.
Skills: apac,media communication,thought leadership,public relations,enterprise,b2b,corporate communication,communication tools,marketing communication,microsoft office,leadership + management,arabic,project management,english,press release generation,strategic counsel,leadership,marketing communications planning,communications,communication
