- Organize and manage marketing campaign tasks using Asana, ensuring all projects are on pace and on track.
- Develop and maintain project plans, timelines, and budgets, ensuring proper resource allocation and task delegation among team members.
- Collaborate with various marketing team members to ensure cohesive and timely execution of campaigns.
- Update and maintain campaign promotion slides with current activities, performance data, and actionable insights.
- Work closely with Marketing Operations to gather and analyze data, providing recommendations for campaign adjustments and resource allocation.
- Monitor campaign progress and performance, identifying areas for improvement and ensuring alignment with overall marketing strategy.
- Contribute to creating and refining campaign performance reports, sharing insights and best practices.
- Identify and mitigate project risks and obstacles to ensure smooth campaign execution.
Performance Metrics:
- Project Timeliness: Track the adherence to project timelines and milestones, ensuring on-time delivery of campaign components.
- Campaign Effectiveness: Analyze performance data to assess the success of campaigns and provide actionable insights for optimization.
- Resource Allocation: Evaluate the effectiveness of resource investment in campaigns, recommending increased or decreased investment.
- Budget Management: Monitor campaign expenditures and ensure projects stay within allocated budgets, optimizing resources for maximum ROI.
Organizational Alignment:
- Reports to the Sr. Manager, Growth Marketing.
- Collaborate closely with Marketing Operations, Channel Field Marketing, Product Marketing, and Sales teams to ensure cohesive campaign execution and to align campaign strategies and messaging.
- Work with the Marketing Operations team to ensure data integrity and optimize campaign performance analysis.
WHAT YOU WILL BRING
Required Qualifications:
- Project Management Expertise : 3-5+ years of experience in project management, preferably in a marketing or digital marketing environment, with a proven track record of managing and executing multi-channel campaigns.
- Analytical Skills : Strong ability to analyze campaign performance data and provide actionable insights to drive continuous improvement and optimization.
- Marketing Tools Proficiency : Experience with project management tools such as Asana, and marketing automation and CRM platforms like Marketo and Salesforce.
- Collaboration and Teamwork : Demonstrated success in collaborating with cross-functional teams to develop and execute cohesive marketing strategies.
- Communication : Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages and reports.
- Project Management : Strong organizational skills with the ability to manage multiple campaigns and projects simultaneously while maintaining attention to detail.
- Data Analysis : Proficiency in data analysis tools to effectively analyze and visualize campaign performance data.
- Fluency in English : Excellent proficiency in English, both written and verbal.
- Educational Background : Bachelor s degree in marketing , Business, or a related field.
Preferred Certifications:
- PMP (Project Management Professional) or similar project management certification
