Marketing & Branding Head

Position Overview: The Marketing and Branding Head will be responsible for developing and executing strategic marketing and branding initiatives to drive the company's growth, enhance brand awareness, and ensure a consistent brand message across all channels. This role requires a creative and analytical leader who can inspire a team, manage multiple projects, and deliver measurable results.

• Key Responsibilities:

Strategic Planning and Execution:

• Develop and implement comprehensive marketing and branding strategies aligned with the company's goals and objectives.

Conduct market research to identify opportunities, customer needs, and competitive landscape.

• Define and manage the marketing budget, ensuring efficient allocation of resources.

Brand Management:

• Oversee the development and execution of brand positioning, messaging, and identity.

Ensure consistency of the brand message across all channels and touchpoints.

• Manage brand partnerships, sponsorships, and collaborations to enhance brand visibility.

Marketing Campaigns:

• Plan, execute, and optimize multi-channel marketing campaigns, including digital, social media, email, print, and events.

Monitor and analyze campaign performance, using data-driven insights to optimize and improve ROI.

• Coordinate with creative teams to develop compelling marketing materials and content.

Digital Marketing:

• Lead digital marketing efforts, including SEO/SEM, social media, content marketing, and online advertising.

Oversee website management, ensuring an engaging and user-friendly online presence.

• Utilize analytics tools to track and report on digital marketing performance.

Team Leadership:

• Build and manage a high-performing marketing team, providing guidance, mentorship, and professional development.

Foster a collaborative and innovative team culture.

• Set clear performance goals and conduct regular evaluations.

Public Relations and Communications:

• Develop and execute PR strategies to enhance the company's reputation and visibility.

Manage relationships with media, influencers, and other key stakeholders.

• Oversee the creation of press releases, articles, and other PR materials.

Customer Engagement:

• Develop and implement customer engagement strategies to build loyalty and advocacy.

Utilize customer feedback and insights to drive improvements in products, services, and marketing efforts.

• Qualifications:

Bachelor's degree in Marketing, Business, Communications, or a related field (Master's degree preferred).

• 8+ years of experience in marketing and branding, with a proven track record of success in a leadership role.

Strong knowledge of digital marketing, social media, SEO/SEM, and content marketing.

• Exceptional strategic thinking and analytical skills.

Excellent communication, presentation, and interpersonal skills.

• Creative mindset with the ability to develop innovative marketing strategies.

Proficient in marketing analytics tools and platforms.

• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Experience in [industry/sector] is a plus.

• What We Offer:

Competitive salary and benefits package.

• Opportunity to work with a dynamic and passionate team.

Career growth and development opportunities.

• A vibrant and inclusive company culture.

Job Types: Full-time, Permanent

Pay: 1,000,

• 00 - 1,500,000.00 per year
  
  Benefits:
• Leave encashment

Paid time off

• Provident Fund

Schedule:

• Monday to Friday

Application Question(s):

• How many total years of experience do you possess into Marketing & Branding

What is your current annual pay

• What is your expected annual pay

* Please mention your notice period in days

• Job location is Ahmedabad. Are you based out/ready to relocate to Ahmedabad

Work Location: In person