Who We Are
Aditi is a leading consultancy that connects talent, teams, and technology solutions to help our clients accelerate their digital journey. We create unique experiences that rely on borderless talent, technology, and customized solutions under your direction or ours.We pride ourselves on our employee culture, and a large part of that is making sure the benefits we offer are competitive, generous and well-rounded.
Visit us at www.aditiconsulting.com to learn more
Office Location Bengaluru
Working Hours and Time Zone PST Night Shfit
Here's What You'll Do
- Build, implement, and manage automated workflows in Salesforce Account Engagement, utilizing
- necessary marketing/sales content
- Develop, manage, and optimize prospect and segmentation lists in Salesforce Account Engagement,
- ensuring proper lifecycle and marketing attribution
- Build account engagement forms for gated content, ensuring accurate form fields and data collection
- Manage and optimize automation and scoring rules in Salesforce Account Engagement, ensuring proper
- lifecycle stage triggers and sales handoffs
- Ensure accurate lead, contact, and prospect records in Salesforce and Salesforce Account Engagement,
- with proper campaign attribution, activity, scores, and lifecycles
- Develop, integrate, and troubleshoot sales and marketing dashboards in Salesforce Analytics Studio,
- ensuring data quality, campaign attribution, and pipeline revenue metrics
- Collaborate with internal and external salesforce specialists to perform salesforce health checks, build
- new integrations, streamline functions and transition lead or contact objects to support sales enablement
- Build integrations between third-party PPC platforms and Salesforce, ensuring real-time lead conversions
- and sales handoffs from multimedia marketing campaigns
The ideal candidate possesses:
- 4-5 years of experience in marketing automation platforms like Salesforce Account Engagement, with expertise in building and managing automated workflows
- A strong understanding of marketing metrics and the ability to analyze data to optimize campaigns and improve ROI
- The ability to translate business goals into actionable marketing automation strategies
- Experience working with CRM systems like Salesforce and a knack for maintaining clean and accurate data
- The ability to troubleshoot technical challenges and identify opportunities to improve efficiency
- Excellent written and verbal communication skills to collaborate effectively with internal stakeholders
- A willingness to work collaboratively with marketing, sales, and other departments
please share your updated resume to [Confidential Information] 
