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Information Security Media Group (ISMG)

Marketing Automation & Operations Manager

Early Applicant
  • a month ago
  • Be among the first 50 applicants

Job Description

ISMG is seeking an experienced and technically adept Digital Marketing Automation & Operations Manager.In this pivotal hands-on role, you will be responsible for overseeing the operational efficiency of our marketing department, managing email marketing campaigns through Marketo & HubSpot, & aligning automation strategies with business objectives.You will leverage your expertise in marketing automation & operations to optimize digital marketing efforts & drive business results. You will also play a strategic role in planning, managing, & overseeing the execution of digital marketing projects across ISMG business units.

Responsibilities
  • Designing & automating email marketing campaigns using advanced features of Marketo & HubSpot
  • Leading the technical implementation of marketing automation workflows & strategies to align with business objectives
  • Designing, implementing, & monitoring KPI dashboards to track marketing campaign performance
  • Conducting deep analysis of marketing campaign metrics using advanced tools & frameworks to generate actionable insights & strategies
  • Overseeing project timelines & deliverables, ensuring adherence to agile methodologies & deadlines
  • Serving as a technical lead, translating business requirements into sophisticated digital marketing solutions
Qualifications
  • Bachelor's degree in a related field
  • 3+ years of experience in marketing automation & operations (certification preferred)
  • Experience designing & automating email marketing campaigns using advanced features of Marketo, HubSpot & other tools
  • Hands-on experience with marketing technology integrations, analytics, & automation tool
  • Ability to design, test, document, deploy, & maintain third-party integrations with Market
  • Understanding of the relationship between a marketing automation platform & Salesforce, regarding how campaigns/data is synced, as well as the field mapping processes
  • Exceptional analytical & problem-solving skills with the ability to generate effective reporting & provide data -driven insight to optimize strategies
  • Proficiency in HTML/CSS

More Info

Industry:Other

Job Type:Permanent Job

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Date Posted: 09/10/2024

Job ID: 95688103

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