ISMG is seeking an experienced and technically adept Digital Marketing Automation & Operations Manager.In this pivotal hands-on role, you will be responsible for overseeing the operational efficiency of our marketing department, managing email marketing campaigns through Marketo & HubSpot, & aligning automation strategies with business objectives.You will leverage your expertise in marketing automation & operations to optimize digital marketing efforts & drive business results. You will also play a strategic role in planning, managing, & overseeing the execution of digital marketing projects across ISMG business units.
Responsibilities
Designing & automating email marketing campaigns using advanced features of Marketo & HubSpot
Leading the technical implementation of marketing automation workflows & strategies to align with business objectives
Serving as a technical lead, translating business requirements into sophisticated digital marketing solutions
Qualifications
Bachelor's degree in a related field
3+ years of experience in marketing automation & operations (certification preferred)
Experience designing & automating email marketing campaigns using advanced features of Marketo, HubSpot & other tools
Hands-on experience with marketing technology integrations, analytics, & automation tool
Ability to design, test, document, deploy, & maintain third-party integrations with Market
Understanding of the relationship between a marketing automation platform & Salesforce, regarding how campaigns/data is synced, as well as the field mapping processes
Exceptional analytical & problem-solving skills with the ability to generate effective reporting & provide data -driven insight to optimize strategies