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Expedify

Marketing Automation Manager

Early Applicant
  • 4 months ago
  • Be among the first 50 applicants

Job Description

Experience: 2-3 years

Salary: Upto 40-45k

Job Description

Key Responsibilities:

  • Develop and execute a comprehensive marketing automation strategy aligned with business goals.
  • Implement and optimize marketing automation workflows to nurture leads, drive engagement, and enhance the customer journey.
  • Oversee marketing automation tool selection, implementation, and management(e.g., HubSpot, WebEngage, or CleverTap).
  • Stay current with industry trends and platform updates to maximize the efficiency of marketing automation processes.
  • Design, build, and deploy automated marketing campaigns across various channels such as Email, WhatsApp, Sms and Push Notifications.
  • Collaborate with cross-functional teams to integrate marketing automation into broader marketing initiatives.
  • Develop and execute lead nurturing programs to move prospects through the sales funnel.
  • Implement segmentation strategies based on customer behavior, demographics, and other relevant factors.
  • Utilize data and analytics to measure campaign performance and identify areas for improvement.
  • Generate regular reports on key performance indicators (KPIs) and provide insights for optimization.

Requirements

  • 2 years of email marketing campaign experience.
  • Hands-on experience in creating effective Emails, WhatsApp, and SMS campaigns.
  • Tech-savvy with problem-solving skills and data analysis capabilities.
  • Strong written and verbal English communication skills.
  • Self-motivated, detail-oriented, and comfortable in a data-driven business environment.

Skills: marketing automation,email,sms,whatsapp,campaigns

More Info

Industry:Other

Function:Marketing Automation

Job Type:Permanent Job

Skills Required

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Date Posted: 30/07/2024

Job ID: 86921701

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