Experience: 2-3 years
Salary: Upto 40-45k
Job Description
Key Responsibilities:
- Develop and execute a comprehensive marketing automation strategy aligned with business goals.
- Implement and optimize marketing automation workflows to nurture leads, drive engagement, and enhance the customer journey.
- Oversee marketing automation tool selection, implementation, and management(e.g., HubSpot, WebEngage, or CleverTap).
- Stay current with industry trends and platform updates to maximize the efficiency of marketing automation processes.
- Design, build, and deploy automated marketing campaigns across various channels such as Email, WhatsApp, Sms and Push Notifications.
- Collaborate with cross-functional teams to integrate marketing automation into broader marketing initiatives.
- Develop and execute lead nurturing programs to move prospects through the sales funnel.
- Implement segmentation strategies based on customer behavior, demographics, and other relevant factors.
- Utilize data and analytics to measure campaign performance and identify areas for improvement.
- Generate regular reports on key performance indicators (KPIs) and provide insights for optimization.
Requirements
- 2 years of email marketing campaign experience.
- Hands-on experience in creating effective Emails, WhatsApp, and SMS campaigns.
- Tech-savvy with problem-solving skills and data analysis capabilities.
- Strong written and verbal English communication skills.
- Self-motivated, detail-oriented, and comfortable in a data-driven business environment.
Skills: marketing automation,email,sms,whatsapp,campaigns
