Job Title: Marketing Automation & Communication Manager
Work Location - K.R. Mangalam University, Head Office, Near Chhatarpur Metro Station, (South Delhi)
A Marketing Automation & Communication Manager is responsible for developing, implementing, and optimizing marketing automation strategies to enhance customer engagement, improve lead generation, and streamline marketing communications. This role typically involves working with various automation platforms, analyzing campaign performance, and ensuring that communication efforts align with business goals.
Key Responsibilities
1.Develop and Execute Automation Strategies:
- Design and manage marketing automation workflows.
- Implement automated campaigns across email, social media, and other digital channels.
- Optimize lead scoring and nurturing processes.
2.Campaign Management:
- Plan and execute multi-channel marketing campaigns.
- Ensure consistent brand messaging and tone across all communications.
- Monitor and analyze campaign performance to improve ROI.
3.Data Analysis and Reporting:
- Track and report on key performance indicators (KPIs) related to marketing efforts.
- Utilize data analytics tools to derive insights and make informed decisions.
- Create dashboards and reports for senior management.
4.Collaboration and Coordination:
- Work with sales, product, and customer service teams to align marketing efforts.
- Coordinate with external vendors and agencies.
- Manage budget and resource allocation for marketing projects.
5.Content Development:
- Oversee the creation of engaging content for various platforms.
- Ensure that content is optimized for SEO and other performance metrics.
- Develop targeted messaging for different customer segments.
6.Customer Journey Mapping:
- Analyze and map out customer journeys to identify key touch points.
- Personalize communications based on customer behaviour and preferences.
- Enhance user experience across all digital channels.
7.Compliance and Best Practices:
- Ensure compliance with data protection regulations (e.g., GDPR).
- Stay updated on industry best practices and emerging trends in marketing automation.
Required Skills and Qualifications:
1.Technical Proficiency:
- Experience with marketing automation platforms
- Knowledge of CRM systems (NPF)
- Proficiency in data analytics tools.
2.Analytical Skills:
- Strong ability to analyze and interpret data.
- Excellent problem-solving skills.
- Ability to make data-driven decisions to optimize campaigns.
3.Communication Skills:
- Excellent written and verbal communication skills.
- Ability to create compelling content that resonates with target audiences.
- Effective in coordinating and managing cross-functional teams.
4.Project Management:
- Strong organizational skills with attention to detail.
- Ability to manage multiple projects simultaneously.
5.Creative Thinking:
- Ability to innovate and think creatively to solve marketing challenges.
- Strong understanding of customer behavior and market trends.
- Ability to develop unique and engaging marketing strategies.
If anyone is interested kindly share your updated CV on this mail id - [Confidential Information] or can contact Miss Monika - 9289152670
