Marketing and Communications Specialist

Position Title: Communications Specialist - Social Media Advertising

Location: MS Clinical Bangalore, Bangalore, India

Overview: As the Communications Specialist for Social Media Advertising at MS Clinical Bangalore, you will be responsible for creating and implementing effective communication strategies to promote our services across various social media platforms. You will play a crucial role in enhancing brand awareness, engaging with our target audience, and driving lead generation through compelling content and targeted advertising campaigns.

Key Responsibilities:

Social Media Strategy: Develop and execute comprehensive social media marketing strategies to increase brand visibility, generate leads, and drive engagement. Identify key platforms and channels to reach our target audience effectively.

Content Creation: Create engaging and relevant content for social media posts, including text, images, videos, and infographics. Ensure that content aligns with the brand voice, messaging, and marketing objectives.

Advertising Campaigns: Plan, launch, and optimize paid advertising campaigns on social media platforms such as Facebook, Instagram, LinkedIn, and Twitter. Monitor campaign performance, analyse metrics, and adjust strategies to maximize ROI.

Community Engagement: Monitor social media channels for brand mentions, comments, and messages. Engage with followers, respond to inquiries, and foster positive relationships with the online community.

Influencer Partnerships: Identify and collaborate with relevant influencers and industry experts to amplify our brand presence and reach new audiences. Develop and manage partnerships to create sponsored content and promotions.

Analytics and Reporting: Track and analyze social media metrics, including reach, engagement, and conversion rates. Generate regular reports to assess the performance of campaigns and provide insights for future optimization.

Trend Monitoring: Stay informed about emerging trends, technologies, and best practices in social media marketing. Incorporate innovative strategies and tactics to stay ahead of the curve and drive continuous improvement.

Qualifications:

Bachelor's degree in marketing, communications, or a related field. Additional certifications in social media marketing are a plus.

Proven experience in social media marketing, advertising, or digital communications, preferably in the healthcare or life sciences industry.

Strong understanding of social media platforms, algorithms, and advertising tools, including Facebook Ads Manager, LinkedIn Campaign Manager, etc.

Excellent written and verbal communication skills, with the ability to create compelling content tailored to different audiences and platforms.

Creative thinker with a strategic mindset and a passion for storytelling.

Analytical skills to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.

Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.

Benefits:

Competitive salary and performance-based incentives.

Comprehensive benefits package including health insurance, retirement plans, and paid time off.

Opportunity for professional growth and advancement within the company.

Dynamic and collaborative work environment with a focus on innovation and creativity.

Application Process: If you are interested in joining our team as the Communications Specialist for Social Media Advertising at MS Clinical Bangalore, please submit your resume along with a cover letter outlining your qualifications and relevant experience. We look forward to reviewing your application and potentially welcoming you to our team!