Blink Digital is looking for Marketing Analytics Manager to join our dynamic team and embark on a rewarding career journey
- Data Analysis: Collect, analyze, and interpret marketing data from various sources such as CRM systems, web analytics, social media platforms, and market research to extract actionable insights
- Campaign Optimization: Use data insights to optimize marketing campaigns, including digital advertising, email marketing, SEO/SEM, and social media, to improve ROI and performance
- Performance Measurement: Develop KPIs and performance metrics to evaluate the effectiveness of marketing initiatives and provide regular reports to stakeholders
- Consumer Behavior Analysis: Analyze consumer behavior, preferences, and trends to identify opportunities for targeted marketing strategies and customer segmentation
- Forecasting and Modeling: Utilize statistical models and forecasting techniques to predict market trends, customer behavior, and potential outcomes of marketing strategies
- Tools and Technology Management: Oversee and utilize marketing analytics tools and platforms (eg, Google Analytics, Tableau, CRM systems) to collect and analyze data effectively
- Collaboration: Work closely with marketing teams, data scientists, and other departments to align analytics insights with overall business goals and marketing strategies
- Skills and Qualifications:Analytical Skills: Strong quantitative and qualitative analytical skills, including proficiency in statistical analysis and data interpretation
- Data Proficiency: Expertise in using data analysis tools (eg, SQL, Excel, Python, R) and familiarity with marketing analytics platforms
- Marketing Knowledge: Understanding of marketing principles, digital marketing channels, and campaign strategies
- Strategic Thinking: Ability to translate data insights into actionable marketing strategies and recommendations
- Communication: Excellent communication skills to convey complex data findings and insights to non-technical stakeholders
- Problem-Solving: Capacity to identify marketing challenges and devise data-driven solutions
