Job Title: Market Research Specialist
Location: Hyderabad
Overview: We are seeking a dynamic Market Research Specialist to join our team. The ideal candidate will have 2 to 3 years of experience in market research and outreach, possessing a deep understanding of marketing tools and methodologies. This role requires a strategic thinker who can analyse market trends, identify opportunities, and develop actionable insights to drive business growth.
Responsibilities:
- Conduct comprehensive market research to identify industry trends, competitive landscapes, and consumer behaviors.
- Utilize a variety of research methods, including surveys, interviews, and data analysis, to gather relevant market insights.
- Collaborate with cross-functional teams to develop and implement effective marketing strategies and campaigns.
- Monitor and analyse marketing metrics to assess campaign performance and make data-driven recommendations for optimization.
- Identify new market opportunities and potential partnerships through proactive outreach and networking.
- Develop and maintain relationships with key stakeholders, including industry influencers, media outlets, and potential clients.
- Stay updated on industry developments and best practices to ensure our marketing efforts remain innovative and competitive.
- Assist in the creation of marketing collateral, presentations, and reports to communicate findings and recommendations to internal and external stakeholders.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field.
- 2 to 3 years of experience in market research, outreach, or related roles.
- Proficiency in marketing tools and software, such as Google Analytics, CRM systems, and social media management platforms.
- Strong analytical skills with the ability to interpret complex data sets and extract actionable insights.
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
- Proven track record of executing successful marketing campaigns and initiatives.
- Highly organized with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Creative thinker with a passion for staying ahead of industry trends and innovations.
