Role : Market Research & Insights Executive
Overview of the position:
Skills :
- Strong MS PowerPoint/ Excel as well as other relevant operational skills
- Fluent in English and Tamil languages. Additional basic spoken ability in one or more languages from Malayalam/Telugu/Kannada/Hindi will be a plus
- Strong grasp & understanding of research methodologies
- Qualitative research experience of designing studies, and familiarity of techniques (e.g. FGDs, PI, user research, field research, diary studies and online communities), moderation and data analysis
- Familiarity with quantitative research
- Analytical skills, attention to detail, good communication and presentation skills
- Understands brands and consumers
- Attention to details
- Savvy & creative in terms of effective writing & presentations
- Ability to work with available resources & venture resourcefully in search of information.
- Ability to work effectively under pressure
Responsibilities:
- Own and execute end-to-end market research studies across the various business areas including brief creation, study design, fieldwork (qualitative research moderation and quantitative surveys), analysis and subsequent presentation with recommendations
- Ensure quality and rigor in research design, execution, analysis and reporting
- Design recruitment, questionnaires, and sampling plan
- Conduct recruitments, FGDs, PIs and other aspects of a study independently
- Analyse data and present the findings
- Ability to integrate findings across multiple studies as well as market trends to make recommendations.
- Conduct customized research to understand consumer behaviour, market trends, consumer habits etc
- Competitive intelligence
- Contribute in the overall MR department's research output/reporting and day to day workings
- Liaison with agencies and internal stakeholders for proposals, timely executions, negotiations, etc as and when required.
Education & Experience :
- Graduate / Post Graduate in related field (management, advertising, marketing, communication)
- 1-3 years of MR work experience including in a MR agency and should have handled projects independently
- Strong expertise and experience in designing & executing qualitative research studies independently
- Should have conducted FGDs and PIs and presented findings
- Strong analytical skills and comfortable with multiple data sources (structured, unstructured)
- While we are seeking someone with experience in qualitative research the incumbent will also be expected to work on quantitative research studies so exposure in both will be preferable
About the Company:
Matrimony.com Ltd is India's first pure play Wed-Tech Company to get listed on BSE and NSE. Its flagship brand Bharat Matrimony is the largest and the Most Trusted Matrimony Brand (as per the Brand Trust Report 2014). Over 3000 associates serve close to 6 million members.
The company provides both matchmaking and wedding related services and is also complemented by 100+ company-owned retail outlets. Its flagship matchmaking services are Bharat Matrimony, Elite Matrimony and Community Matrimony.
Jodii, a game changing vernacular matrimony service for common people was launched in 2022. With Jodii, Matrimony.com serves all facets of people on the economic spectrum ranging from the HNI to the commoner.
With a strong leadership in matchmaking, the company has fast expanded into the $55 billion wedding services Industry: Wedding Bazaar the Largest Wedding Services Provider and Mandap.com the Largest Online Wedding Venues Platform.
Matrimony has also forayed into international markets with its UAE operations completing over 4 years and Bangladesh operations commencing in year 2021. The goal is to build a billion-dollar revenue company and a long-lasting institution with a legacy for the generations to come.
Location : Chennai (Work from office is mandatory)
