We are seeking a detail-oriented Market Research Analyst. Your role will involve providing valuable insights to support Xerago in their decision-making processes related to customer outreach and market understanding.
As a successful Market Research Analyst, you will have the ability to independently analyze data (accounts/contacts), identify trends, assess strategies, and evaluate competition, with the ultimate goal of enhancing competitiveness.
Your responsibilities will include gathering and interpreting market research data, generating reports, and presenting findings to stakeholders. We are looking for a self-motivated professional with strong analytical skills and a deep understanding of market dynamics.
Join our team and contribute to our company's success by helping us make data-driven decisions to optimize our services, products, and strategies.
Responsibilities:
- Collect data on prospects (B2B and B2C companies), competitors, and the marketplace, and consolidate information into actionable items, reports, and presentations.
- Conduct account (company) research, contact research, industry research, and current trends analysis as a primary role.
- Compile and analyze data using modern and traditional methods to collect it.
- Perform valid and reliable market research SWOT analysis.
- Interpret data, formulate reports, and make recommendations.
- Use online market research and catalog findings to databases.
- Provide competitive analysis on various companies market offerings, identify market trends, pricing/business models, sales, and methods of operation.
- Evaluate program methodology and key data to ensure that data releases are accurate and the angle of the release is correct.
- Remain fully informed on market trends, other parties research, and implement best practices.
Requirements and Skills:
- Proven market research analysis experience.
- Ability to interpret large amounts of data and to multi-task.
- Strong communication and presentation skills.
- Excellent knowledge of MS Office.
- Acumen in search engines, web analytics, and business research tools.
- Hands-on experience with digital platforms, especially HubSpot, Apollo and ZoomInfo.
- Strong analytical and critical thinking skills.
