Make an impact with NTT DATA
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Your day at NTT DATA
The Market Research Analyst is a seasoned subject matter expert, responsible for playing a pivotal role in conducting market research, analyzing industry trends, and uncovering insights that inform decision-making processes.
The Market Research analyst contributes to shaping marketing initiatives, product/services development, and overall market positioning.
What You'll Be Doing
Key Responsibilities:
- Collaborates with cross-functional teams to define research objectives, target audiences, and research methodologies.
- Gathers data from primary and secondary sources, including surveys, industry reports, databases, and online sources.
- Assists in identifying and defining target markets, customer segments, and positioning strategies.
- Collects data on consumers, competitors and marketplace and consolidate information into actionable items, reports and presentations.
- Creates clear and concise reports, presentations, and visualizations that communicate research findings to internal stakeholders.
- Understands business objectives and designs surveys to discover prospective consumer preferences.
- Analyses quantitative and qualitative data to extract meaningful insights and trends.
- Performs valid and reliable market research SWOT analysis.
- Uses online market research and catalogue findings to databases.
- Provides competitive analysis on various companies market offerings, identify market trends, pricing/business models, sales and methods of operation.
- Evaluates program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct.
- Contributes to improving research methodologies, data collection processes, and analysis techniques.
- Remains fully informed on market trends, other parties research and implement best practices.
- Identifies emerging industry trends, market opportunities, and potential challenges to inform business strategies.
- Performs any other related task as required.
Knowledge and Attributes:
- Strong analytical skills with the ability to collect, analyze, and interpret complex data.
- Seasoned proficiency in using statistical analysis tools, data visualization software, and Microsoft Office suite.
- Seasoned familiarity with research methodologies, survey design, and data collection techniques.
- Excellent communication skills, both written and verbal, to present findings effectively.
- Detail-oriented mindset with a commitment to accuracy and data integrity.
- Ability to work independently, manage multiple projects, and meet deadlines.
- Familiarity with the IT services industry or related technology field is a plus.
- Strong problem-solving skills to analyse data and draw actionable conclusions.
- Team player with a collaborative mindset and the ability to work with cross-functional teams.
- Seasoned proficiency in using market research and analysis tools is preferred.
- Knowledge of market trends, competitive landscape, and customer behavior is a plus.
Academic Qualifications and Certifications:
- Bachelor's degree or equivalent in Statistics or Marketing or related field.
Required Experience:
- Seasoned demonstrated experience in market research, data analysis, or related roles.
- Seasoned demonstrated Market Research Analysis experience.
- Seasoned experience gained in a global IT services organization.
Workplace type:
Remote Working
About NTT DATA
NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success. We invest over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure, and connectivity. We are also one of the leading providers of digital and AI infrastructure in the world. NTT DATA is part of NTT Group and headquartered in Tokyo.
Equal Opportunity Employer
NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.
