- CONTINENTAL INDIA PRIVATE LIMITED is looking for Market Planner to join our dynamic team and embark on a rewarding career journey
- Market Research: Conduct comprehensive market research to gather data on industry trends, consumer preferences, and market dynamics
- Competitive Analysis: Analyze the competitive landscape to identify strengths, weaknesses, opportunities, and threats (SWOT analysis) for the organization
- Consumer Insights: Collect and analyze consumer data, feedback, and behavior to understand their needs, preferences, and purchasing patterns
- Market Segmentation: Identify and segment target markets based on demographic, psychographic, and behavioral characteristics
- Market Positioning: Develop strategies for market positioning and differentiation, taking into account the organization's strengths and competitive advantages
- Market Trends: Monitor and report on emerging market trends and opportunities that could impact the business
- Market Assessment: Assess the size of the market, growth potential, and market saturation
- Strategic Planning: Develop and recommend market entry strategies, product/service launches, and market expansion plans
- Forecasting: Create market forecasts and projections to guide business planning and resource allocation
- Marketing Strategies: Collaborate with marketing teams to develop and execute marketing and advertising campaigns aligned with market insights
- Data Analysis: Analyze quantitative and qualitative data to draw actionable insights and recommendations
- SWOT Analysis: Conduct SWOT analyses to identify strengths, weaknesses, opportunities, and threats within the market
- Reporting: Prepare and present market reports and presentations to key stakeholders, including senior management
Graduate with MBA/PG in supply chain management
Worked in demand planning and logistics function for min. 3-4 years
