Manager - Strategic Alliances

• This role is responsible to devise and drive strategies in areas like New Customer Acquisition Impacting Customer Service
• The role calls for identifying driving partnerships with strategic partners with an overlap of Puma TG

Objectives

• Conceive and Execute strategies for new customer acquisition for PUMA by:

• Liasioning with different channel partners (New age Ecom Companies, Payment Solutions, Hyperlocal Marketing platforms, Gift Card Selling platforms etc) to run different consumer promotions

• Targeting customer groups such as Corporates, Gyms, Running Groups, Sports Academies, Schools etc and rolling out relevant offers

• Executing consumer promotions in sync with the Brand marketing campaigns

• Executing local promotions for city/state festivals, events etc

• Coordinating with Retail Operations, Merchandising, Marketing, Visual Merchandising, IT and Finance teams for seamless integration of above initiatives in current operations.

• Constantly upgrade the service levels by checking for additional functionalities and monitoring current operations

Qualifications and Functional Competencies

• Relevant experience in the domain of Retail / Marketing / Strategic Alliance MBA from Tier 1 institutes with 4-6 years of relevant experience