'COLORS is Viacom18's flagship brand in the entertainment space in India. A combination of emotions and variety, COLORS, launched on 21st July 2008, offers an entire spectrum of emotions to its viewers. From fiction shows to format shows to reality shows to blockbuster movies the basket contains all Jazbaat Ke Rang. COLORS is dedicated to promoting cohesive viewing, through shows such as Udaariyaan, Bekaaboo, Parineetii, Junooniyatt, Agnisakshi Ek Samjhauta, Pyar Ke Saat Vachan Dharam patnii, Saavi Ki Savaari, Suhaagan, Naagin, Tere Ishq Mein Ghayal, Bigg Boss, and Khatron Ke Khiladi amongst others.
What will you do
- Viewership Analysis: Analyze viewership trends to identify patterns and insights that drive content strategy and business decisions. Produce detailed insights on a weekly basis to support content and marketing strategies
- Insights Production: Generate actionable insights from data analysis to guide strategic initiatives and improve audience engagement. Provide regular reports and presentations summarizing key findings and recommendations
- Competition Analysis: Conduct comprehensive analysis of competitors to understand market positioning and identify opportunities for growth. Track and evaluate competitive strategies and performance metrics
- Market Identification and Observations: Identify key markets and emerging trends to inform strategic planning and decision-making. Highlight key observations and actionable insights from data to support business objectives
- BARC Software Analysis: Perform in-depth analysis using BARC software, including Core Viewer Analysis and Behavioral Analysis. Manage and interpret respondent-level data to enhance understanding of audience behavior
- Interpersonal Skills and Team Collaboration: Demonstrate excellent interpersonal skills and work effectively within a team environment. Exhibit strong listening abilities, friendly demeanor, and effective communication skills to foster positive interactions and collaboration
- Content Consumption and Observations: Maintain a keen interest in consuming and enjoying a wide range of content, with a specific focus on Hindi mass content. Be a well-read, observant individual with a non-compartmentalized thought process to provide nuanced and informed insights
Who should apply for this
- Education and Experience: Advanced knowledge of Applied Statistics & Analytics, Data Modeling, and Advanced Excel. Extensive experience with BARC software and strong data understanding and interpretation skills. Proven experience in viewership analysis, competitive analysis, and market research
- Skills and Competencies: Proficiency in data analysis and modeling techniques, with a strong grasp of statistical methods. Excellent data interpretation skills, with the ability to generate actionable insights from complex datasets. Strong interpersonal skills, with a collaborative approach and ability to engage effectively with team members and stakeholders. A genuine interest in TV and movies, particularly Hindi mass content, with a keen eye for content trends and audience preferences
- Personal Characteristics: Friendly, social, and affable personality with a flexible and adaptable approach. Sharp listening skills and an extroverted nature to facilitate effective communication and team dynamics. Well-read and observant, with a holistic and integrative thought process
Viacom18 Media Pvt. Ltd. is one of India's fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational, and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on the ground, in cinemas, and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music, and kids genres delights consumers across the country with its eclectic mix of programming. JioCinema, Viacom18's OTT platform, is one of India's leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.
We are an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status.
