- Viewership Analysis: Analyze viewership trends to identify patterns and insights that drive content strategy and business decisions. Produce detailed insights on a weekly basis to support content and marketing strategies.
- Insights Production: Generate actionable insights from data analysis to guide strategic initiatives and improve audience engagement. Provide regular reports and presentations summarizing key findings and recommendations.
- Competition Analysis: Conduct comprehensive analysis of competitors to understand market positioning and identify opportunities for growth. Track and evaluate competitive strategies and performance metrics.
- Market Identification and Observations: Identify key markets and emerging trends to inform strategic planning and decision-making. Highlight key observations and actionable insights from data to support business objectives.
- BARC Software Analysis: Perform in-depth analysis using BARC software, including Core Viewer Analysis and Behavioral Analysis. Manage and interpret respondent-level data to enhance understanding of audience behavior.
- Interpersonal Skills and Team Collaboration: Demonstrate excellent interpersonal skills and work effectively within a team environment. Exhibit strong listening abilities, friendly demeanor, and effective communication skills to foster positive interactions and collaboration.
- Content Consumption and Observations: Maintain a keen interest in consuming and enjoying a wide range of content, with a specific focus on Hindi mass content. Be a well-read, observant individual with a non-compartmentalized thought process to provide nuanced and informed insights.
Who should apply for this
- Education and Experience: Advanced knowledge of Applied Statistics & Analytics, Data Modeling, and Advanced Excel. Extensive experience with BARC software and strong data understanding and interpretation skills. Proven experience in viewership analysis, competitive analysis, and market research.
- Skills and Competencies: Proficiency in data analysis and modeling techniques, with a strong grasp of statistical methods. Excellent data interpretation skills, with the ability to generate actionable insights from complex datasets.
- Strong interpersonal skills, with a collaborative approach and ability to engage effectively with team members and stakeholders.
- A genuine interest in TV and movies, particularly Hindi mass content, with a keen eye for content trends and audience preferences.
- Personal Characteristics: Friendly, social, and affable personality with a flexible and adaptable approach. Sharp listening skills and an extroverted nature to facilitate effective communication and team dynamics. Well-read and observant, with a holistic and integrative thought process.
