Job Description
Responsibilities & Key Deliverables
Responsible for developing and implementing marketing strategy to build the Mahindra Brand in CE industry.
Responsible for designing and facilitating the implementation of annual marketing plan for the business to ensure its visibility across the country.
Establishing and implementing short and long-range goals, objectives, policies, and operating procedures for the marketing team These goals and objectives must be in line with the companys strategy as well as be based on linkages and goals of the other functional departments.
Continually monitor and analyze marketing activity against goals and advise the team accordingly. With respect to the marketing budget, the job holder is responsible for planning and administering the firms marketing operations budget, supporting development of regional marketing budgets and overseeing the development and management of internal operating budgets.
Responsible for monitoring the planning and development of marketing and communications materials while working towards brand building.
Monitoring external communications and systems as well as internal communications and systems. Position is expected to review and monitor public relations efforts, advertising efforts as well as external vendors and consultants.
Responsible for representing the sector at various forums and business meetings to promote the CE products. He is thus expected to be knowledgeable of market and industry trends, competitors, and leading customer strategies.
Preferred Industries
Education Qualification
Bachelors of Technology; Bachelor of Engineering; MBA in Marketing
General Experience
Critical Experience
Mahindra Leadership Competencies
Strategic Business Orientation_Business Perspective
Strategic Business Orientation_Anticipating and Leveraging Business Opportunities
Strategic Business Orientation_Strategic Foresight
Strategic Business Orientation_Global mind-set
Leadership through Sustainability_Strategize around,Sustainability Drivers
Leadership through Sustainability_Frugal mind set
Leadership through Sustainability_Stakeholder focus
Leadership through Sustainability_Triple Bottom Line Sensitivity
Customer Focus_Customer Sensitivity
Customer Focus_Customer Delight
Customer Focus_Service Orientation
Innovation Led Transformation _Idea Orientation
Innovation Led Transformation _Change catalyst
Innovation Led Transformation _Risk Taking with Responsibility
Result Orientation with Execution Excellence_Effective Project Management
Result Orientation with Execution Excellence_Passion for Quality
Result Orientation with Execution Excellence_Accountability for results
Result Orientation with Execution Excellence_Agility with discipline
Leveraging Human Capital_Exponential synergy
Leveraging Human Capital_Team development
Leveraging Human Capital_Entrepreneurial engagement
Leveraging Human Capital_Appreciating diversity
Weaving Passion and Energy at Work_Being Passionate about work
Weaving Passion and Energy at Work_Working without Barriers
Weaving Passion and Energy at Work_Blending Fun with work
Weaving Passion and Energy at Work_Learning from Failures
System Generated Core Skills
Visual Communication
Brand Value Proposition
Brand Strategy
Competitor Analysis
Consumer Marketing
Marketing Communication
Customer Analysis
Customer Value Proposition
Digital Marketing
Marketing Strategy
Product Knowledge & Application
Visual Brand Identity
Advertising
Brand Positioning
Market Planning
Knowledge Management
Market Analysis
Marketing Operations
Budgeting & Costing
Marketing Communications Planning
Brand Building
External Communication
Internal Communication
Public Relations Management
Advertising Operations
Public Relations (PR)
Trend Analysis
Strategic Planning
System Generated Secondary Skills
