Develop and implement marketing strategies to promote Batik and Tartan products to targeted audiences
Conduct market research to understand customer needs and preferences, and use this information to develop marketing campaigns and materials
Collaborate with cross-functional teams, including sales, product development, and engineering, to ensure that our products are aligned with market needs
Develop and maintain product positioning and messaging, including creating product collateral and sales materials
Analyze market and competitive data to identify opportunities for product differentiation and improvement
Collaborate with sales teams to develop sales training materials and support sales efforts
Track and analyze the performance of marketing campaigns and initiatives to identify areas for improvement
Stay up-to-date with industry trends and developments to ensure that Batiks products remain competitive.
Qualifications:
Bachelors degree in marketing, business, or a related field
5+ years of experience in product marketing, preferably in the enterprise software industry
Strong communication and presentation skills
Ability to analyze data and make informed decisions
