Develop innovative PR strategies that focus on organic and earned media opportunities. Collaborate with internal stakeholders to align PR initiatives with overall business goals
Cultivate relationships with journalists, bloggers, influencers, and other media professionals who have an interest in our industry or niche. Engage in authentic and meaningful interactions to establish trust and credibility
Create compelling and newsworthy content, such as press releases, pitches, articles, and blog posts, that resonate with target audiences and attract media attention. Ensure all content reflects our brand identity and messaging guidelines
Identify and craft engaging stories, anecdotes, and narratives that showcase our organizations mission, values, achievements, and impact. Find creative angles to make our brand stand out in a crowded media landscape
Plan and coordinate PR events, such as press conferences, product launches, community engagements, and sponsorships, to generate buzz and media coverage. Manage all aspects of event logistics and media outreach
Monitor social media platforms for relevant conversations, trends, and opportunities to insert our brand into relevant discussions organically Foster meaningful interactions with followers and influencers to amplify our PR efforts
Identify and nurture brand advocates, including employees, customers, and partners, who can help amplify our messaging and generate positive word-of-mouth publicity
Proactively identify potential PR risks and develop strategies to mitigate negative publicity. Respond promptly and transparently to PR crises or controversies, maintaining our brands integrity and reputation
Track and analyze the effectiveness of organic PR campaigns and initiatives using key performance indicators (KPIs) such as media mentions, audience reach, engagement, and sentiment. Use insights to refine strategies and optimize future efforts
Strong written and verbal communication skills, with the ability to craft compelling stories and pitches
Excellent interpersonal and relationship-building skills, with a knack for networking and building media contacts
Creative thinking and problem-solving abilities, with a passion for finding innovative PR solutions
Familiarity with social media platforms and digital marketing trends.
Ability to work independently and collaboratively in a fast-paced, dynamic environment
Strong organizational skills and attention to detail
Experience with media monitoring and measurement tools is a plus
