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Job Title Manager Events Department / Division
Marketing
External Interface
(Enlist external agencies/authorities that you are required to deal with while discharging your duty)
Event agency
PR agency
Creative agency
Socialites, Retailers, Vendors.
Minimum Qualification
(i.e education, training etc.)
Graduate/ MBA in Marketing
Minimum Experience
Around 6-8 years
Special Skills/Attributes
(required for performing the job effectively)
Negotiation & Creative skills
Ability to conceptualize and implement new activities
Monitor number crunching activity
Customer Service / Brand management
Communication - Oral and writing skills
Media Planning acumen
Overall Purpose/Objective
Of the job
Responsible for developing, planning and effectively executing of all mall events (non-revenue generating) in the mall in order to enhance consumption, increase footfalls and gain media mileage
Key Responsibilities
(List major responsibilities, that you have, to achieve the key objectives)
Develop ideas for events based on determination of target groups to be focused on, festivals/ seasonality, successful events in the past, customer expectations etc.
Obtain inputs from the creative/other Event agencies on the new events that can be conducted at the mall.
Evaluate all ideas on parameters such as feasibility in terms of sponsorship and execution, budget required, PR mileage that can be obtained, increase in footfalls/Sales at retailer stores that can be achieved etc.
Develop an annual events calendar of events
Design/ develop joint events with retailers, assess the benefit that can be derived from such events (for the mall/customers/ retailers) and conduct the events if approved by Centre Director
Develop ideas for CSR/ NGO related events and obtain approval for the same
- Identify event execution/ management, creative agency, online advertising agency etc. and obtain commercial estimates from them
- Provide the concept and objective of the event, brand guidelines, target group details, cost estimate, layout of the advertising campaign etc. to the creative agency
- Identify sponsors for the various mall events , interact with them to explain the concept, objective and target group of the event and finalize sponsorship deals
- Obtain the necessary permissions/ licenses from the Traffic Police, Municipal Corporation, Police Department and any other relevant government/ regulatory body
- Ensure tracking of the expenses/ spend on the events and any deviation from the budget on a regular basis
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Minimum Experience
Around 6-8 years
