Sharpen the category communication in existing stores and new stores
Execution of marketing properties like house ware, toys, toiletries, plastic ware, etc - Timely planning and execution
Shoot Planning - collecting the merchandise and constant follow up with all parties- Category, Zonal marketing , agency and photographer/production
Media Planning- ensure desired share of voice is maintained for the brand
Keeping a track of competition activities
Making all efforts to make the most of the budget
Study campaign performance and make learning board
Effective interaction with category team, zonal team, digital team and agency
Co-ordinating with cross functional teams - Category for offers, Marketing Operations for planning and Designers for creatives.
Managing the end to end development of tactical creatives like leaflets and SMS (jpegs with offers sent as bitly link)
Assisting the Marketing Operations (SMH & RMM) and Visual Merchandising teams for the tactical campaign creatives BTL.
Print ad creatives - end to end management - getting offers, sharing with design team for creative development, proof-reading the creatives, getting approvals for category and operations team before releasing to print ATL.
Coordination with the media agency for radio campaigns and OOH - ATL
Agency management - giving creative briefs and getting the desired output
Assisting in the shoots - static as well as AV.
Aligning all the stake holders and facilitating the smooth execution.
Ensuring that every piece of Marketing Communications across the platforms (ATL/ BTL/ Store/ Digital) is as per the defined brand guidelines
Data analysis - impact of marketing promotions and campaigns as well as tracking the performance of stores (NOB's/ Net Sales/ ABV/ Basket size/ Category penetration etc.).
What You'll Need :
MBA degree in marketing top B-School.
6/7 Yrs of experience in Marketing Communication.
Experience in General Merchandising Category is MUST
Experience in identifying target audiences and devising effective campaigns
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
