The Content Marketing Lead at Firstsource will play a pivotal role in shaping the organizations content strategy from inception to execution. This entails conducting thorough audience research, setting clear content goals and objectives, defining topics and formats, creating detailed editorial calendars and workflows, and ensuring alignment with overarching marketing and business strategies. With a keen eye for crafting compelling narratives, this leader will develop a coherent content vision that underpins the brand identity, value proposition, and customer journey.
The ideal candidate
must possess exceptional writing skills and serve as a managing editor, ensuring all content meets high-quality standards, resonates with the target audience, and aligns with brand guidelines. Their ability to craft engaging and persuasive content across various formats will be instrumental in driving audience engagement and brand recognition
Key Roles and Responsibilities:
- Conduct audience research and set content goals and objectives.
- Define content topics, formats/templates, and editorial calendars.
- Align content with overall marketing and business strategy
- Drive the production and delivery of high-quality, engaging, and relevant content for the Firstsource audiences.
- Manage and coordinate the content creation process, whether its done in-house or outsourced, and ensure that the content meets the standards of quality, consistency, and accuracy.
- Supervise the management and maintenance of audience personas , content inventories and audits, customer journey maps, SEO strategies, and competitive audit.
- Edit, proofread, and optimize the content for SEO, readability, conversion and brand.
- Use various content management systems and tools to publish, update, and organize the content across different channels and platforms.
- Measure and evaluate the performance and impact of the published content
