Manager - Influencer Marketing (Mohali Location)

Roles & Responsibilities :

Develop & execute influencer marketing strategy including but not limited to campaign briefs, guidelines and objectives for influencers

Onboard new influencers, maintain relations with existing ones

Lead the ideation & creation of engaging content in collaboration with influencers

Creating campaign plans and pitching to client till closing

Manage influencer marketing budgets effectively, ensuring optimal allocation for maximum impact

Identify target audience and appropriate influencers for campaigns

Monitor & analyse campaign performance

Refine influencer selection as per data driven insights

Upselling and finding new clients

Client servicing

Providing regular reports to assess the effectiveness of campaigns

Optimize influencer marketing strategies based on performance data and insights

Track expenses and campaign costs, providing regular updates and forecasts to senior management

**Experience in music marketing is a plus

** Immediate joiners preferred

**Experience: 1.5 to 3 years

**Work Location: Mohali