Manager

Role Overview

EXL is seeking a manager to oversee and deliver omni-channel marketing campaigns supporting EXL's Demand Generation program for the Insurance business unit (BU). This individual will be responsible for managing and executing GTM strategies, promoting solutions and product launches, and delivering priority account-based marketing (ABM) programs and campaigns with a focus on the Insurance vertical. In this role, you will support demand generation strategies, evaluate the latest enterprise marketing strategies and growth technologies, experiment with and optimize different tactics, and strive to consistently meet or exceed pipeline and revenue goals. You're a curious problem solver who can bring big ideas to life. You're agile and adaptable but work with precision to ensure we deliver top-notch marketing campaigns and customer experiences. If you are a revenue-centric marketer that thrives on growth and scaling a modern B2B marketing enterprise, this is the role for you.

Key Responsibilities:

. Support the Industry Marketing team in developing campaigns, programs, and tactics that align with go-to-market (GTM) strategies. 2021 ExlService Holdings, Inc. All rights reserved 2 . Collaborate with Portfolio and Industry Marketing teams in developing Campaign Briefs and gathering necessary materials for submission and approval. . Own the budget, results, and forecasting for campaigns once the Campaign Brief is approved. . Act as a cross-functional liaison to coordinate marketing assets, including landing pages, social media posts, target audience lists, SEM/SEO ad copy, microsites, emails, and sales support materials, to execute campaigns and programs effectively. . Oversee the end-to-end promotions of omni-channel campaigns, including webinars, and virtual events. . Manage and optimize always-on evergreen marketing campaigns, ensuring continuous alignment with Portfolio and Industry Marketing teams. . Monitor and report on campaign results, providing actionable recommendations for optimization based on performance data. . Independently manage one-time projects, ad hoc business unit requests, or Account-Based Marketing (ABM) support with minimal guidance

Experience

. 5+ years of lead generation campaign management, leading end-to-end initiatives across diverse and complex organizations. . Deep understanding of sales pipeline, key drivers, and the role that marketing plays at each stage of the buyer and customer journey. . Solid understanding of campaign performance metrics, data management practices, and key success indicators along with strong analytical skills and data-driven mindset. . Exhibit strong project management, communication, and stakeholder management skills. . Proficient in written, verbal, and interpersonal communication. . Intermediate to advanced Excel skills - Comfortable with formulas and pivot tables. . Experience with HubSpot, Salesforce, and management of tools such as Zngly is preferred. . A solid understanding of LinkedIn and Google Ads is also preferred. . Ability to thrive in a collaborative, fast-paced, and constantly changing environment