We are seeking a strategic and dynamic D2C Marketing to lead the successful launch and growth of our newly developed and existing programs . This role will focus on defining the product proposition, developing a robust Go-To-Market (GTM) strategy, prioritizing community engagement, and collaborating closely with internal business stakeholders and marketing teams to drive adoption and loyalty among educational stakeholders across all marketing channels.
Responsibilities:
Product Proposition and Positioning:
Define the unique product proposition that differentiates our educational offering in the market.
Conduct thorough market research to understand educators and students needs, pain points, and preferences.
Collaborate with product development and other marketing teams to articulate clear and compelling messaging that resonates with the target audience.
Develop marketing content for acquisition, retention and engagement.
Go-To-Market (GTM) Strategy:
Collaborate with external partners: educational institutions, Ed-techs and others (such as agencies, influencers etc) to strategise, develop and execute all components of the GTM strategy, leveraging their expertise and networks.
Independently develop and execute GTM strategies encompassing both digital channels (e.g., digital marketing, SEO/SEM, social media) and traditional channels (e.g., events, offline activations) and others to ensure comprehensive market penetration.
Lead cross-functional teams to align on GTM objectives, timelines, and resource allocation, fostering collaboration between business stakeholders and marketing teams.
Community Building & Engagement:
Prioritize community registrations and engagement as a cornerstone of the marketing strategy, fostering relationships with schools, educators, parents, and educational influencers.
Develop community-centric content and initiatives that address the specific needs and interests of educational stakeholders.
Organize and participate in events, webinars, conferences, and other offline activations to build a supportive community around our educational product.
Stakeholder Management:
Collaborate closely with internal business stakeholders (such as product development, sales, and customer support) to ensure alignment of marketing efforts with overall business goals and objectives.
Work with marketing teams to optimize digital advertising, SEO/SEM efforts, and social media strategies to drive traffic, engagement, and conversions.
Manage internal and external stakeholder relationships to facilitate communication, alignment, and support for marketing initiatives across all channels.
Reporting Structure:
This role reports to the Chief Marketing Officer
Qualifications:
Bachelors degree in Marketing, Communications, Business Administration, or related field. Masters degree preferred.
Proven experience in D2C marketing, particularly within the education sector.
Strong understanding of both digital marketing techniques and traditional marketing strategies, including event management and offline activations.
Excellent communication and interpersonal skills, with a demonstrated ability to build and nurture relationships within educational communities.
Analytical mindset with proficiency in data analysis and reporting to drive informed decision-making.
