Description
The Biddable team adopts a collaborative and customer-centric approach in delivering high-value and innovative solutions for our Agencies and Agencies clients, including the activation and execution of dynamic media campaigns.
The Campaign Delivery team creates an effective link between the client-facing Agency teams and GMS. The Campaign Delivery team ensures that comprehensive briefs are received from the Agency teams and ensures that the team meets clients expectations by achieving campaign KPI s timely and thorough embedding operational excellence. They are also supporting the delivery of tasks such as reporting output, offering insights and recommendations across strategic planning and agency pitches.
We are currently looking for an Manager - CDT to join us.
Reporting of the role
This role reports to the Cluster Lead.
3 best things about the job:
- Get to work on some new-age and youthful client brands
- Will work closely with the leading publishers such as Google Facebook
- Will be one of the pillars of GroupM s performance marketing division.
Measures of success -
In three months:
- Understood the complete biddable media scenario on client s business, e.g. Search, Facebook, etc.
- Handled day to day tasks / requirement effectively
In six months:
- Optimized implementation in all biddable media platforms
- Recommended and implemented best practice
- Explored and executed an innovation in one of the biddable media platforms
In 12 months:
- Exceed client expectations in terms of biddable media implementation
- Create a road-map for the next year
Responsibilities of the role:
- Analyse, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
- Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.
- Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available.
- Stay ahead of the competition by analysing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.
What you will need:
- Relevant experience of 3 - 5 years in PPC/Performance marketing roles
- Expertise in Web analytics
- Through understanding of Google AdWords
- Understanding of Bid Management Tools.
- Number Crunching
- Team Management
