Manager Brand Marketing, Allen Solly

Early Applicant

Exp: 3-5 Years

Job Description

Location: Bangalore

Experience: 3-5years

Education: Graduate and Above

Skills: Marketing, Brand Marketing

Key Result Areas

Impact the Brand Financials

Monitor the marketing budget and expenditure on key Brand and sports marketing initiatives
Negotiate with vendors to get the best rates for procuring marketing collaterals
Ensure timely vendor onboarding, PO release and invoice submission for all vendors

Understand, Define & Continuously track evolving consumer needs

Define & track the targeted customer in terms of demographic & psychographic profile
Understand triggers influencing buying, buying process and shopping behavior

Develop Relationships with agency partners to build & execute Communication & Marketing plans

Coordinate with mainline, digital, media, and creative agencies to ensure timely delivery of creative concepts.
Proactively plan for the social media content calendar with the digital agency and set up a tracking system to monitor all content and feedback received on the medium.
Ensure timely delivery of artworks and see through the execution of the same.
Ensure efficient Media Planning & Buying

Sports Marketing

Ensure timely delivery of merchandise to all Brand Ambassadors
Proactively plan and deliver the necessary gear to all trainers of Reebok Running Squad
Identify Brand appropriate influencers, negotiate terms of association and see through the execution of the same.

Customer engagement

Build an Efficient Marketing Budget & Execute on agreed Brand Objectives

Define Brand Objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store and CRM
Build Marketing Plans and Budget for executing on agreed objectives
Innovate in marketing execution to build marketing cost efficiencies

Efficiency in marketing processes