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The Walt Disney Company

Manager - Advertising Sales

Early Applicant
  • 5 months ago
  • Be among the first 50 applicants

Job Description

The incumbent will lead a team of Channel Sales Partners responsible for driving revenue within a set of accounts by selling our advertising solutions to media agencies and marketeers. The position holder will lead relationships with a designated set of key strategic accounts and helping team identify new accounts to maximize revenue through sale of commercial time and branded solutions.
Key Responsibilities:

Strategic / Policy related KRAs

  • Develop a thorough understanding of the product, its strengths, positioning, content etc. to be leveraged for pitch impact and effectiveness
  • Develop a thorough understanding of the industries/categories being serviced as well as unique marketing challenges being faced at each client organization
  • Network, engage with and build strong relationships across levels at client as well as agency organizations to understand business trends, have direct visibility on upcoming campaigns and revenue potential
  • Demonstrate thought partnership through a comprehensive understanding of the client and agency organization, their marketing needs, campaign efficiency metrices etc.
  • Build a strategy to derive maximum revenue for your accounts

Operational / Process / Technology related KRAs

  • Create, negotiate and close deals that maximize price/market share and deliver on the client s and agency s marketing objectives and expectations.
  • Map competition (Sales strategy/Programs/Clients) and use market intelligence to develop strategies to maximize market share
  • Deliver maximum value on deals by collaborating with cross-functional teams across the organization (PRS, Operations) and taking complete ownership of deal execution, client servicing and post evaluations of campaigns
  • Act as an Account Manager rather than a Seller by providing dedicated account management to develop and nurture strong long-term relationships with key accounts.
  • Business development to identify new clients

Financial Accountability / Commercial Impact

  • Accurate monthly revenue projections
  • Meet or exceed monthly/quarterly/annual quotas
  • Achievement of CPRP benchmarks and high market share
  • Continuously identify opportunities for additional revenue sources through non FCT avenues Brand Solutions
  • Continuously strive to identify opportunities to maximise revenue opportunities

People Management KRAs

  • Driving and motivating the sales force to achieve numbers by undertaking reviews and sales funnels, and driving sales processes
  • Developing talent and career management by identifying learning opportunities, recognizing and rewarding high performance and coaching and mentoring
  • Building a culture of cross-functional collaboration and driving team to productively work across functions (PRS, Operations, Analytics etc.) and resolving escalations / conflict management where required.
  • Managing performance of direct reports by continuous performance feedback, timely course-corrections and working with HR to launch performance plans as and when required

Performance Measures:

  • Monthly / Quarterly / Annual Revenue
  • Price / yield
  • Client Count (Effective coverage)
  • Accuracy of projections and productivity

Qualifications :

  • Minimum Qualification: MBA
  • Total of about 8-10 years of sales experience

Personal Attributes:

  • Business acumen
  • Networking and relationship building
  • Collaboration
  • Learning agility
  • Analytical thinking
  • Result orientation

More Info

Industry:Other

Function:Sales

Job Type:Permanent Job

Date Posted: 07/06/2024

Job ID: 81096773

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Last Updated: 25-11-2024 05:56:55 PM
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