The incumbent will lead a team of Channel Sales Partners responsible for driving revenue within a set of accounts by selling our advertising solutions to media agencies and marketeers. The position holder will lead relationships with a designated set of key strategic accounts and helping team identify new accounts to maximize revenue through sale of commercial time and branded solutions in Tamil Nadu for the Rest of Tamil Nadu Market (Non Chennai locations).
Key Responsibilities:
Strategic / Policy related KRAs
Develop a thorough understanding of the product, its strengths, positioning, content etc. to be leveraged for pitch impact and effectiveness
Develop a thorough understanding of the industries/categories being serviced as well as unique marketing challenges being faced at each client organization
Have a macro view of account clusters, media plans and revenue potential and assign targets to the team accordingly
Network, engage with and build strong relationships across levels at client as well as agency organizations to understand business trends, have direct visibility on upcoming campaigns and revenue potential
Demonstrate thought partnership through a comprehensive understanding of the client and agency organization, their marketing needs, campaign efficiency metrices etc.
Build strategies to strengthen relationships within existing clients and to identify new clients
Operational / Process / Technology related KRAs
Leverage key relationships with clients and agencies to drive high value deals, complex negotiations and identify opportunities to maximize market share and revenue
Guide team in prospecting agencies and clients alike to sell our suit of offerings and solutions
Drive team to create, negotiate and close deals that maximize price/market share and deliver on the client s and agency s marketing objectives and expectations
Map competition (Sales strategy/Programs/Clients) and use market intelligence to develop strategies to maximize market share
Financial Accountability / Commercial Impact
Accurate monthly revenue projections for allocated set of accounts
Meet or exceed monthly/quarterly/annual quotas
Achievement of CPRP benchmarks and high market share
Help team continuously identify opportunities for additional revenue sources through non FCT avenues Brand Solutions
Performance Measures:
Qualifications :
Minimum Qualification: MBA
Total of 8-12 years of experience with sales experience
Proficiency in the local language
Personal Attributes:
