Description
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Loyalty
Loyalty is responsible for the strategic planning, development and execution of our MileagePlus programs and the associated partnership development and marketing
Job Overview And Responsibilities
Exciting opportunity to be a part of a brand new best-in-class Ad Ops team and create the world's first travel media network from the world's best and largest airline. Entrepreneurial in spirit, a builder at heart, this Ad Ops Manager will be responsible for defining processes and best practices for direct and programmatic campaign management and trafficking, while also partnering with tech and analytics counterparts to develop and deploy data management and reporting solutions.
- Collaborate cross-functionally to develop and manage process and best practices for omni-channel campaign management (trafficking, launch, maintenance and optimization of advertising campaigns), partnering with Sales, Account Management, Billing & Analytics
- Lead the global campaign management/trafficking team providing training, guidance, coaching & mentorship, acting as a point of contact for escalations as needed
- Work with internal creative teams, programmatic and media buyers, digital technology and analytics teams to implement digital ad serving best practices, troubleshoot creative and technology related to advertising campaigns
- Partner with Director to keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting.
- Oversight of inventory, KPIs and benchmarks for digital inventory and product
- Troubleshoot issues with tags, and collaborate with cross-functional teams, clients and 3rd party vendors to resolve them quickly and effectively
This position is offered on local terms and conditions. Expatriate assignments and sponsorship for employment visas, even on a time-limited visa status, will not be awarded.This position is for United Airlines Business Services Pvt. Ltd - a wholly owned subsidiary of United Airlines Inc.
Qualifications
Required
- Bachelor's Degree
- Business, Marketing, Advertising, Digital Media (or related)
- 5+ years of AdTech and digital ad operations experience
- Knowledgeable about AdTech, MarTech, Digital Media (direct and programmatic)
- Deep familiarity with Google Ad Manager/DV 360 delivery logic, creative templates, inventory management and ad tags
- Background in using Third-Party tags for impression, viewability, and IVT tracking (DCM, Innovid, Moat, IAS, Sizmek, etc)
- Demonstrated success building and managing complex business processes across multiple teams in a high-growth environment
- Deep understanding of the needs and motivations of a variety of stakeholders that interact with advertising inventory
- Excellent communicator and collaborator; able to work with both technical and non-technical teams
- Ownership mindset with propensity for finding unique solutions to business challenges, as well as strong decision-making skills
Preferred
- Experience working with and trafficking in Ad Servers, Programmatic, Ad Networks, SSPs & DSPs
- Knowledge of JavaScript, SQL, or HTML5, a plus
- Hands-on experience and proficiency in ad ops & programmatic media with a familiarity with ad management technologies & BI tools (GAM, Ad Verification, OMS, Tableau)
- Familiarity with omni-channel marketing, personalization, SEO
Equal Opportunity Employer - Minorities/Women/Veterans/Disabled/LGBT
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