- Maximizing monetization opportunities by creating and building the client base and constantly creating a digital brand need.
- Incumbent will be SonyLIV s ambassador in the market for the agency relationship that you own and will be responsible for shaping up a long-term business plan for the client/agency for make SonyLIV as the preferred destination.
- Strategize towards securing a steady base by means of acquiring long-term commitments
- Incumbent will be expected to manage all stakeholder relationships end to end with minimum supervision.
- Developing preferred partnership with top digital advertisers through fact finding on brands, marketing plans with accurate information and feedback for past campaigns and ensuring smooth execution of deals
- In depth account management by means of client servicing through customized properties/deals, and other digital brand solutions for critical launches
- Build, manage and scale a revenue pipeline with advertisers, agencies and maintain a threshold of Ad Sales revenue on a monthly basis.
- Effective sales planning based on the time of the year to make sure that the inventory is fully utilized thus maximizing the ROI.
- The role includes account development to have a long-term business association with clients.
- Formulate and implement innovative Advertising packages that maximize the revenue opportunities with brands and agencies to rapidly expand the business.
- Drive results in a fast paced, resource-conscious environment with a creative style and a
- Maintaining a good sales pipeline for the quarter, highlighting roadblocks early on, so that alternates can be reviewed, will be a critical part of the role.
Critical Competencies:
- Behavioural
- Ability to leverages relationships, build a strong network, and have effective negotiations.
- Technical
- Strong knowledge of digital ecosystem.
- Should be both a category a brand builder with a s strong ability to drive and achieve sales targets.
- High on ideation while creating brand solutions for the clients in-sink with their communication strategies.
- Must possess a strong understanding of the market
Other Personal Characteristics:
- Should be well networked and connected.
- A proven record of achieving business and individual goals
- Concise yet inspiring communicator.
- Understanding of data and analytics
- Excellent communication skills and interpersonal skills
- Highly Motivated
- Strong executor who is proactive and anticipates evolving business needs
