Job Description
Role Purpose:
Leads sales efforts for BASES solutions among existing clients as well as new client acquisitions, and is responsible for commercial plan development and execution.
Key priorities include :
Understanding client's business questions and identifying solutions that will answer those questions
Tailor-make the study design, in consultation with the BASES Delivery Team, to make sure that the business questions will be answered in full
Drive full sales cycle with clients, proactively identifying sales opportunities based on client strategic priorities and networking
Close collaboration with BASES Delivery COE team to drive seamless delivery to clients
Success Will Require:
Strong sales leadership including: prospecting, building a pipeline, moving opportunities through the sales cycle; proposing, presenting and discussing solutions with clients C-level and other decision-makers
Ability to build enduring relationships with C-level executives truly passionate relationship developer
Strong affiliation to Sales Personas & develops sales strategies to suit
Excellent problem solving skills, solution oriented and good analytical skill
Very good client-facing and communication/presentation skills
Financial understanding (eg. P&L, EBITDA) and how this relates to business success
Excellent at consultative selling
Ability to speak at external forums
Strong Collaboration and Networking skills
Responsibilities:
Earning Client Trust/Building Relationships
Build and maintain strong networking and C-suite engagement with key players & Sales personas across broad base of client targets
Confidence & credibility to talk to a wide range of decision influencers
Demonstrate the highest commitment to sales force penetration and retention
Knowledge of the CPG and Retail industry, understanding how trade and business needs are changing and how NIQ solutions can help solve client business issues
Responsible for developing case studies & client testimonials. Present at client/ Retailer events , external industry events
Full understanding of BASES portfolio and interconnectedness of different solutions
Sales Management
Deployment of necessary solutions around persona's as part of sales planning process
Able to drive team towards sales targets, has visibility of all opportunities and risk, ensures the team has tight pipeline and proposal tracking systems
Comfortable negotiating with senior clients and knows what levers to use. Clearly links the value of BASES products and solutions with the price to overcome objections. Pre-empts stakeholder objections and pushes the client to a favorable outcome
Planning and Forecasting
Owns the business plan: financial target/proposal submission/revenue on hand/pipeline for its group of clients/solutions
Takes overall accountability for business planning and implementation. Tracks the financial performance of clients
Sound understanding of profitability and EBITDA and how this relates to all proposals and sales. Knows how NIQ and competitor offerings are priced and is aware of the client budgets
Qualifications
4-6 years of experience in CPG sales or in market research with a strong acumen towards consultative seslling
MBA degree
Knowledge of sales processes in CPG companies, customers, modern and traditional markets
Digital knowledge, Microsoft Dynamic/Salesforce
Excellent business English, both verbal and written
Proven sales acumen
Excellent problem solving skills, solution oriented and good analytical skill
Very good client-facing and communication/presentation skills
Financial understanding (eg. P&L, EBITDA) and how this relates to business success
Strong Collaboration and Networking skills
Additional Information
Our Benefits
Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)
About NIQ
NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through state-of-the-art platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion
