Job Title: LinkedIn Marketing Specialist AI Certifications
About Us: We are a pioneering company in the field of AI education, dedicated to empowering individuals and businesses through AI certifications. Our mission is to foster a skilled workforce ready to lead in an AI-driven world. We're looking for a LinkedIn Marketing Specialist to elevate our brand, engage a professional audience, and drive enrolments for our AI certification programmes.
Job Overview:
The LinkedIn Marketing Specialist will develop and execute targeted LinkedIn strategies to promote our AI certification programmes. This role will involve audience engagement, paid ad management, content creation, and thought leadership positioning, aimed at professionals, companies, and AI enthusiasts. The ideal candidate will have in-depth experience with LinkedIn's tools and analytics, combined with a passion for the tech and education sectors.
Key Responsibilities:
- LinkedIn Strategy Development & Execution
- Develop a robust LinkedIn marketing strategy focused on increasing awareness and generating leads for our AI certification programmes.
- Create and implement a content calendar that includes posts, articles, and other engaging content aligned with industry trends and target audience interests.
- Content Creation & Thought Leadership
- Create informative, visually engaging posts, articles, and infographics showcasing the benefits of AI certifications, student success stories, and industry insights.
- Position the brand as a thought leader by sharing relevant content, participating in LinkedIn groups, and engaging with key influencers and industry professionals.
- Paid Ad Campaign Management
- Manage LinkedIn advertising campaigns, including Sponsored Content, InMail, and Text Ads, aimed at lead generation and brand awareness.
- Monitor and optimize campaign performance, using data-driven insights to adjust strategies and maximize ROI.
- Community Engagement & Network Building
- Engage with followers by responding to comments, messages, and industry discussions to foster a community around AI certifications.
- Identify and connect with potential corporate clients, influencers, and educational institutions that could benefit from AI certification partnerships.
- Analytics & Reporting
- Track, analyze, and report on LinkedIn campaign performance using LinkedIn Analytics and other relevant tools.
- Provide regular reports to measure KPIs such as engagement rate, lead generation, click-through rate, and follower growth.
- Collaboration & Cross-Functional Support
- Work with the content and design teams to develop high-quality, LinkedIn-specific content.
- Collaborate with the sales team to support lead nurturing efforts and optimize the customer journey.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 3+ years of experience in LinkedIn marketing or social media marketing, ideally with a focus on B2B or tech/education sectors.
- Proven experience in LinkedIn Ads (Sponsored Content, InMail, Text Ads) and audience targeting.
- Strong content creation skills, with the ability to write and design engaging posts, articles, and visuals for LinkedIn.
- Proficiency in LinkedIn Analytics, Google Analytics, and social media management tools (e.g., Hootsuite, Sprout Social).
- Excellent communication, project management, and analytical skills.
Desired Skills:
- Knowledge of AI and tech trends to create relevant, authoritative content.
- Experience with LinkedIn Sales Navigator or similar tools for network building and lead generation.
- Familiarity with B2B marketing principles and lead generation tactics.
Goals & KPIs:
- Brand Awareness: Grow LinkedIn followers by 40% within six months.
- Engagement: Achieve an average engagement rate of 10% on LinkedIn content.
- Lead Generation: Generate a minimum of 150 qualified leads per month from LinkedIn campaigns.
- Content Performance: Drive at least 25% of LinkedIn ad viewers to the certification landing page.
- Follower Growth: Increase the follower base by 30% by targeting professionals in AI, tech, and related industries.
What We Offer:
- Competitive salary and benefits package.
- Opportunities for career development and growth in the fast-evolving field of AI education.
- A supportive, collaborative team environment focused on innovation.
- Access to cutting-edge AI certifications and resources.
