Job Summary:
As an Off-page SEO, the primary responsibility will be to support the off-page optimization efforts of the SEO team. Your role will involve implementing strategies to improve the website& search engine rankings and increase organic traffic through various off-page SEO techniques.
Key Responsibilities:
- Link Building: Collaborate with the SEO team to identify link-building opportunities and execute link-building campaigns. This includes prospecting for relevant websites, reaching out to website owners, and securing high-quality backlinks
- Outreach and Relationship Building: Conduct outreach to bloggers, influencers, webmasters, and industry professionals to establish relationships, promote content, and acquire backlinks. Maintain a database of contacts and track communication progress
- Content Promotion: Assist in promoting content assets such as articles, blog posts, infographics, and videos across social media platforms, forums, and online communities to drive traffic and generate backlinks
- Guest Posting: Identify posting opportunities on relevant websites and blogs. Write or coordinate the creation of high-quality guest posts, ensuring they align with the website's content and objectives
- Competitive Analysis: Conduct competitor research to identify their off-page SEO strategies and link-building activities. Analyze their backlink profiles and identify opportunities to replicate or surpass their efforts
- Reporting and Analysis: Monitor and analyze key off-page SEO metrics using tools such as Google Analytics, and Semrush. Prepare regular reports on the performance of off-page SEO efforts, including backlink acquisition, traffic growth, and keyword rankings
- Stay Updated: Keep up-to-date with the latest industry trends, algorithm updates, and best practices in off-page SEO. Continuously expand your knowledge and share insights with the team to enhance overall SEO strategies
Requirements:
- Solid understanding of search engine optimization (SEO) principles and techniques
- Familiarity with off-page SEO strategies, including link building, content promotion, and social media engagement
- Excellent written and verbal communication skills
- Proficiency in using SEO tools and analytics platforms (e.g., Google Analytics, Google Trends,Semrush)
- Strong attention to detail and organizational skills
- Ability to work independently and collaboratively in a team environment
- Basic knowledge of HTML, CSS, and web technologies is a plus
- Experience in SEO or digital marketing is preferred but not required
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