Lead Social Media Manager

Responsibilities:

Objectives of this role

Increase engagement for existing audiences with high-quality social initiatives

Acquire new followers by filling gaps in our marketing content output

Align our brand with new and emerging trends

Improve ROI through more consistently on-target messaging

Identify new channels to embed our brand that align our marketing direction

Glean insights from social data using monitoring tools

Responsibilities

Use social media tools to craft and release content to our social channels

Develop social media campaigns in collaboration with the marketing team

Become an extension of the companys brand to connect with existing customers, and acquire new ones

Analyze the companys social strategy to make frequent improvement suggestions

Stay up to date with new and emerging trends to help keep [Company X]s social media presence consistently relevant

Establish key performance indicators to understand efficacy of existing social campaigns and adjust strategy for further optimizations

Skills and qualifications

Significant management and leadership experience

Thorough understanding of all major social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest

A creative mindset and willingness to think outside the box to create engaging content

Strong data analysis skills to analyze key metrics of campaign success using Google Analytics or equivalent

A team player who is willing to work with various internal stakeholders.

Excellent problem-solving techniques

Strong multitasking capabilities under pressure

Clear, confident communication abilities

Effective time-management skills

Plan, create and implement our social media strategies across the entire brand [AAP, OG, TPH, GEMSMANTRA)

Content management across multiple social media platforms including Facebook, Instagram, Twitter, LinkedIn etc

Identify insights and social media trends of campaigns through data analytics

Use data to inform campaigns and social media posts across all social media accounts

Collaborate with copywriters and multiple stakeholders such as brand teams

Liaise with external stakeholders such as digital agencies and influencers.

Management and dissemination of all leads generated through social media campaigns

Monitor, engage and grow our online communities through best-practice community management

Monitor company brand consistency, customer engagement, web traffic of social media campaigns

Monitor and analyze competitor social media communities and social channel

Manage projects adhering to the social media strategy and overall digital marketing strategy

Uphold the company's brand voice and increase brand awareness