Our Story
Building a new company in the recession of 2007 was no ordinary task. Yet with passion and foresight, we charted our course, helping to transform the way consumers engage with their phones.
Over the last 17 years, InMobi has built a global Advertising Platform that powers our customers growth by helping them engage their audiences and drive real connections.
InMobi has also built a second unicorn, Glance, which is advancing digital consumption and creating a new wave of disruption. Present on 400M devices across India, SEA, Japan and the US Glance is one of the largest content platforms globally with200M daily active users.
Role Overview: We are seeking a dynamic Product Marketing Lead to join our team. This role will split time between leading product marketing initiatives and focusing on design and visualization (40%). As a Product Marketing Lead, you will be instrumental in creating compelling positioning and messaging, developing impactful sales collateral, and leveraging design skills to enhance our brand and product communications.
Key Responsibilities:
Product Marketing:
Develop and execute positioning and messaging strategies for target personas, showcasing a deep understanding of their business challenges and our value proposition.
Create powerful sales content, including presentations, playbooks, and customer evidence, to drive field conversations and sales conversions.
Conduct competitive research and analysis to differentiate our solutions in the market through external and internal documentation.
Collaborate with sales and client services teams to deliver training and readiness programs that educate and inspire.
Oversee product launches and go-to-market plans, ensuring alignment with overall business goals.
Utilize market intelligence, product performance data, and customer insights to inform long-term product strategies and agile roadmaps.
Drive user research to validate messaging and refine products through alpha and beta testing.
Prepare business case analyses for product investments and serve as a senior advisor to business and executive leaders.
Work cross-functionally with marketing teams, including field marketing, design, and digital marketing, to build comprehensive plans for content, demand generation, PR, brand design, and product education.
Experience & Qualifications:
4-6 years of relevant experience in product marketing, sales enablement, competitive analysis, or a related field.
BA/BS degree in a relevant discipline; an MBA is a plus.
Strong design and storytelling skills with a proven ability to create visually engaging content.
Exceptional communication, problem-solving, and conceptual thinking skills.
Ability to work cross-functionally across time zones and in a team or matrix environment.
Experience in a fast-paced and fluid environment with the capacity to handle both strategic and tactical tasks effectively.
The InMobi Culture
At InMobi, culture isn't a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.
We thrive on challenges and seize every opportunity for growth. Our core values of thinking big, being passionate, showing accountability, and taking ownership with freedom guide us in every decision we make.
We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.
InMobi is proud to be an Equal Employment Opportunity and we make reasonable accommodations for qualified individuals with disabilities.
Visit https://www.inmobi.com/company/careers to better understand our benefits, values and more!
