Job Title:Lead Meta Ads Media Buyer
Location:Remote
Job Type:Full-time
About Us:AdLeg is a dynamic and innovative marketing agency dedicated to helping businesses thrive in the digital landscape. We specialize in delivering high-impact advertising strategies across various platforms, with a strong focus on Meta Ads (Facebook and Instagram). We are looking for a highly experienced Meta Ads Media Buyer to join our team and drive exceptional results for our clients.
Job Description:
As a Meta Ads Media Buyer, you will be responsible for developing, implementing, and optimizing Meta advertising campaigns for our diverse clientele. You will play a key role in achieving our clients marketing objectives by strategically planning and executing ad buys, analyzing performance data, and making data-driven decisions to maximize ROI.
Key Responsibilities
Campaign Strategy and Planning:
- Develop comprehensive Meta Ads strategies tailored to clients business goals and target audiences.
- Conduct in-depth research to understand client industries, competitive landscapes, and audience behavior.
Campaign Execution:
- Create, manage, and optimize Meta Ads campaigns across Facebook, Instagram, and Audience Network.
- Develop compelling ad creatives, including copywriting and visual elements, in collaboration with the creative team.
- Set up ad sets, targeting, and bidding strategies for optimal performance.
Performance Analysis and Optimization:
- Monitor and analyze campaign performance using Meta Ads Manager and other analytics tools.
- Generate detailed performance reports and provide actionable insights to clients and internal teams.
- Continuously test and refine ad creatives, audience segments, and bidding strategies to improve ROI.
Budget Management:
- Efficiently manage advertising budgets to maximize the effectiveness of ad spend.
- Allocate budgets across campaigns and ad sets based on performance metrics and client objectives.
Communication and Reporting:
- Regularly communicate with the account manager to provide updates, gather feedback, and discuss campaign performance.
- Present data-driven insights and strategic recommendations to clients in a clear and concise manner.
Conversion Tracking and Reporting:
- Implement and manage Meta API conversion tracking to accurately measure campaign performance and ROI.
- Troubleshoot and resolve any issues related to conversion tracking and data discrepancies.
- Demonstrate an ability to learn and effectively utilize the Hyros platform for advanced tracking and attribution.
Qualifications
Experience:
- Minimum of 3-5 years of experience in media buying with a strong focus on Meta Ads (Facebook and Instagram).
- Proven track record of managing and optimizing large-scale ad campaigns with substantial budgets.
Skills:
- In-depth knowledge of Meta Ads Manager, including advanced targeting, bidding strategies, and optimization techniques.
- Strong analytical skills and the ability to interpret complex data sets to drive actionable insights.
- Excellent communication and presentation skills, with the ability to convey complex information to clients in an understandable manner.
- Proficiency in using analytics tools such as Google Analytics, Excel, and other reporting software.
- Understanding of Meta API conversion tracking and the ability to troubleshoot and resolve tracking issues.
- Willingness and ability to learn the Hyros platform for enhanced tracking and attribution.
Attributes:
- Highly organized with strong attention to detail.
- Creative thinker with the ability to develop innovative advertising strategies.
- Proactive and results-oriented, passionate about staying ahead of industry trends and best practices.
Preferred Qualifications:
- Experience with other digital advertising platforms (e.g., Google Ads, LinkedIn Ads) is a plus.
- Certification in Facebook Blueprint or similar programs.
What We Offer:
- Competitive salary and performance-based bonuses.
- Opportunity to work with a talented and collaborative team.
- Continuous professional development and training opportunities.
- Flexible working hours and remote work.
- Unlimited PTO
