Experience:6-12 years
Job Description
We are seeking a highly skilled Lead/Manager - Data Scientist with expertise in Media Mix Modelling (MMM) to join our dynamic analytics team. The ideal candidate will play a critical role in providing actionable insights and optimizing marketing spend across various channels by leveraging statistical models and data-driven techniques.
Key Responsibilities:
- Develop and implement Media Mix Models to optimize marketing spend across different channels (e.g., TV, digital, radio, print, etc.).
- Analyze historical data to understand the impact of marketing efforts and determine the effectiveness of different media channels.
- Collaborate with marketing and business teams to translate business objectives into quantitative analyses and actionable insights.
- Build predictive models to forecast the impact of future marketing activities and recommend budget allocation.
- Present and communicate complex findings in a clear, concise, and actionable manner to both technical and non-technical stakeholders.
- Perform deep-dive analyses of marketing campaigns and customer data to identify trends, opportunities, and areas for improvement.
- Ensure data integrity, accuracy, and consistency in all analyses and models.
- Stay up to date with the latest trends and advancements in media mix modeling, marketing analytics, and data science.
- Collaborate with cross-functional teams including Data Engineering, Marketing, and Business Intelligence to ensure seamless data flow and integration.
- Create and maintain documentation for all models, methodologies, and analysis processes.
Qualifications
- Bachelors or Masters degree in Data Science, Statistics, Economics, Mathematics, or a related field.
- Proven experience (6 - 12 years) working in Media Mix Modeling (MMM) and/or marketing analytics.
- Strong proficiency in statistical modeling techniques (e.g., regression analysis, time-series modeling) and data analysis.
- Hands-on experience with tools and technologies such as Python, R, SQL, and data visualization platforms (e.g., Tableau, Power BI).
- Familiarity with marketing data sources (e.g., Nielsen, IRI, social media data, CRM, etc.).
- Excellent problem-solving skills and a strong analytical mindset.
- Ability to translate complex data into actionable insights and recommendations for business stakeholders.
- Strong communication skills with the ability to present findings to both technical and non-technical audiences.
- Experience working in a fast-paced, data-driven environment.
- Familiarity with machine learning techniques and frameworks is a plus.
Preferred Qualifications:
- Experience working with large datasets and cloud-based data platforms (e.g., AWS, Azure, Google Cloud).
- Knowledge of marketing attribution models, customer segmentation, and lifetime value (LTV) analysis.
- Experience in running A/B tests and controlled experiments.
- Prior experience in a consulting or marketing agency environment is a plus.
